The Xspot - Local TV and Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-) Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like ...
Online Video Tops All But Facebook In Social Media Marketing Usage
Yes, that's a bold statement, but it's according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage. Want to know more? Well you know the deal, Clicky clicky ...
Defining ROI for Online Video: A Fluid and Frank Discussion
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, ...
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
Intangible Values of Online Video - Beyond Monetization
D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered to have value for the creators. Sure retail sales tracking ...
Digital Agencies and Client Challenges With Video – CIMA Recap
I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.
YouTube Invites Google News Partners To Earn Revenue
Got a news source that is already included in Google News? Want to partner with YouTube as a video news supplier? Then you might just be in luck if you're one of the 25,000 lucky news agencies that have been invited to do so. If not, well then just read on.
7 Tips for Successful Viral Video Production and Distribution
The focus below is specifically on tips for *viral* video success - how to produce and distribute a video that will get people talking about and sharing the content - i.e. viral video. In other words, these are suggestions for how to get your video *shared* in the viral sence. For this reason, the focus is split ...
Creative Media Agencies and Video SEO – CIMA Interview
This Thursday June 18th I’m covering the Chicago Interactive Marketing Association’s (CIMA) event titled “Creative, Technology, Media, and Analytics.” I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies’ and marketers’ opportunities and challenges with greater client acceptance of online video into ...
How To Produce "Business-Quality" Online Video On A Small Business Budget
Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at more than one job that relates to their business and ...
Self-Service Video Production Platform Review – Interview With AditAll
http://www.reelseo.com/self-service-video/8104/ ReelSEO’s Grant Crowell interviews AddItAll.com’s Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.
IAB VPaid Guidelines - Video Player–Ad Interface Definition Guidelines
Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players. Last week they released their Video Player–Ad Interface Definition Guidelines (VPAID) which looks at simplifying the buying and selling of digital video media by building a strong foundational infrastructure. ...
Real Russian SEO Deal Signed
While they didn't specifically name video in the text of the recent press release I thought that this would be interest to some of us here at ReelSEO. It seems that iCrossing, (http://news.icrossing.com/) a global digital marketing agency, signed a new partnership with Ingate, one of the largest search engine marketing agencies in Russia. The ...
Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed
Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO’s Grant Crowell and Mark Robertson give their review of this past week’s episode of “Celebrity Apprentice,” which featured a task for both teams to create ...
Government Agencies Sign With YouTube, Flickr, Vimeo, and Blip
U.S. government agencies can now officially use YouTube , Flickr , Vimeo , and blip.tv , using special service agreements that comply with federal terms and conditions. Today, the General Services Administration (GSA) announced that, after nine months of negotiations, the government has signed agreements with these companies that will allow federal agencies to officially ...
