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Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched …

The Social Video Blueprint, Part 9 – A Social Video Checklist & Conclusions

The Social Video Blueprint, Part 9   A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series–which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the …

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online …

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

7 Tips for Using Copyrighted Music in Professional Videos & Slideshows

7 Tips for Using Copyrighted Music in Professional Videos & Slideshows

This legal video question comes form Malia Leinau Meyers of Malia Professional Photography, out of Kailua, Hawaii, concerning the use of copyrighted music in her video montages of photography work. Attorney Gordon P. Firemark explains what you need to know about copyright infringement, getting proper …

How To Measure & Boost Online Video Ad Engagement

How To Measure & Boost Online Video Ad Engagement

Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video …

YouTube Partner Reporting Coming This Summer From YouTube & comScore

YouTube Partner Reporting Coming This Summer From YouTube & comScore

Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube …

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and …

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the …

Facebook Marketing Executive Offers Tips For Using Video Effectively

Facebook Marketing Executive Offers Tips For Using Video Effectively

Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best …

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