agencies Articles

Social Meets TV - The Social Media Ripple Effect Leads To Greater Engagement

Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from social media monitoring company Networked Insights who found that media agencies are improving efficiency ...

Blip.tv Pre-Roll Video Ads Offer Downloads On Xbox 360

Blip.tv have taken interactive pre-roll ads to a whole new level in their bid to help Wieden & Kennedy get NCAA Football 11 in the public gamer consciousness. They created a click-to-download pre-roll mechanism that set the demo to download on the Xbox 360 console.

Adify Creates VAST Video Ad Network

Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.

Education Is Key To Future Growth for Video Advertising

BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising.  Let's see what they had to say.

YouTube OgilvyOne Contest Skips Some Very Basic Steps, Will Probably Still Be A Success

There's an interesting new marketing effort—using YouTube—that the web is buzzing about today:  a contest from a global marketing agency named OgilvyOne Worldwide.  The contest's goal?  To find the single best salesman on the planet—or saleswoman.  The contest is actually called "The Search For The ...

Web Video Advertising Hurdles for 2010 - Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that ...

Data Drives Dollars In Online Video - Media Minute

Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/12/2010

This being the week after the Super Bowl, you might expect my Viral Round Up to be filled with the best commercials.  But you'd be wrong.  Mostly this is because  I have a rather strict definition of "viral" marketing… one that makes it hard for ...

Doritos Narrows "Crash The Super Bowl" Video Contest Finalists To Six

We wrote about Dorito's upcoming Crash The Super Bowl contest for user-generated commercials back in October, letting you know about the competition and how you might be able to enter your own commercial creation for a chance to win.

2010 In-Stream Video Advertising Predictions - Interview With Google

Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau's (IAB's) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association's (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries.  The purpose of the research study was to explore current and future trends in the use of online video amongst marketers ...

Panache To Up Your Video Ad IQ

So what's your online video ad IQ? You don't know? It's OK, no matter what it is,it probably isn't enough. With the rapid rate at which it's all growing and changing who can possibly know what they really need to? Well, Panache can help, so ...

The Xspot - Local TV and Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-)  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are ...

Online Video Tops All But Facebook In Social Media Marketing Usage

Yes, that's a bold statement, but it's according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage. Want ...