agencies Articles

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How To Measure & Boost Online Video Ad Engagement

How To Measure & Boost Online Video Ad Engagement

Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ...

YouTube Partner Reporting Coming This Summer From YouTube & comScore

YouTube Partner Reporting Coming This Summer From YouTube & comScore

Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube ...

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and ...

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the ...

Facebook Marketing Executive Offers Tips For Using Video Effectively

Facebook Marketing Executive Offers Tips For Using Video Effectively

Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best ...

Branded Hoax Viral Videos Are Becoming A Cottage Industry

Branded Hoax Viral Videos Are Becoming A Cottage Industry

First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the ...

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on ...

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places ...

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents ...

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