agencies Articles

...

Custom Facebook Fan Pages For Video Marketers With myChaptr

Custom Facebook Fan Pages For Video Marketers With myChaptr

Social is a gigantic part of the online video marketing equation–at least, if you're doing it right it is. For individual video creators, that can mean a lot of your work time is spent on Facebook instead of making videos. For video marketing consultants or …

Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game

Crowdsourced Video Wins Big With Poptent Created Dell Ad During National Championship Game

Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier …

The Weekly Online Video News Round Up – 2012 Edition

The Weekly Online Video News Round Up   2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012–what were you talking about? In our collection, we've got …

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry …

Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

Pre roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to …

Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Over Two Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending …

Online Video Advertisers Can’t Always Get What They Want In Pricing & Measurement

Online Video Advertisers Cant Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't …

What Can Cat Video Advertising Do For Your Business? HeHe Catvertising

What Can Cat Video Advertising Do For Your Business?  HeHe Catvertising

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves …

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on …

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called "Ads Worth Spreading.” Last year's winners included "The Girl Effect: The …

↑ Top