agencies Articles

The Top 10 Most Creative and Compelling Video Ads Online

Back in January, TED founder Chris Anderson announced a new initiative called Ads Worth Spreading. The concept of Ads Worth Spreading was to find the best video ads around--ads that are compelling, creative, outside-the-box, and that most represent what the future of advertising might be. ...

20 Ways An Internet Marketing Agency Can Use Website Video

Internet marketing agencies hold a serious advantage over most other businesses when it comes to harnessing video on their Website. Here are 20 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with ...

Television Advertising Takes Cue from Online Ad Targeting

I read a pretty interesting article over at The Wall Street Journal which I don't really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being ...

"Almost" Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn't always have to hit the end consumer directly, from the start. Each and every view doesn't have to come from likely buyers or the end consumers, as long as ...

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the ...

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of ...

The Golden Age of Online Video News Consumption?

Today at the Washington Post and Beet.tv will explore the so-called golden age of online video in a two-hour panel panel discussion with Ann Derry, New York Times; Steven King, The Washington Post; Mark Larkin, CBSNews.com; Kevin Roach, The Associated Press; Anna Roberston, Yahoo! News; ...

Small Businesses Plan to Embrace Online Video in a Huge Way

Small businesses are about to jump into online video in a major way.  A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly ...

Online Video and Social Media Marketing Advice for Executives

Over the holidays I took my two nieces ice skating for the first time. I observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going ...

TED Founder Chris Anderson Launches Contest To Find "Ads Worth Spreading"

One of my favorite soapboxes of late pertains to video advertising, and what I perceive to be its inevitable merge with regular old videos created for "entertainment."  Advertisers are embracing viral video in new and exciting ways every day, and I think we should applaud ...

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading ...

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp ...

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark ...

23Video Wants To Help Companies Create Customizable, Branded Video Portals

As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms.  And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services.  A new ...

YouTube and Campaign Media To Crown "Ad of The Year"

I love writing about viral marketing, and in particular, video marketing that pushes the boundaries of what advertising can look like and how it can behave.  I write about such videos often, even just last week.  So it should come as no surprise that I'm ...