23Video Wants To Help Companies Create Customizable, Branded Video Portals
As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms. And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services. A new service, called 23Video, thinks companies are ready to create their own ...
YouTube and Campaign Media To Crown "Ad of The Year"
I love writing about viral marketing, and in particular, video marketing that pushes the boundaries of what advertising can look like and how it can behave. I write about such videos often, even just last week. So it should come as no surprise that I’m the guy writing about a new partnership between Campaign Media ...
Social Meets TV - The Social Media Ripple Effect Leads To Greater Engagement
Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from social media monitoring company Networked Insights who found that media agencies are improving efficiency in their TV buys by 5% to 12% when they ...
Blip.tv Pre-Roll Video Ads Offer Downloads On Xbox 360
Blip.tv have taken interactive pre-roll ads to a whole new level in their bid to help Wieden & Kennedy get NCAA Football 11 in the public gamer consciousness. They created a click-to-download pre-roll mechanism that set the demo to download on the Xbox 360 console.
Adify Creates VAST Video Ad Network
Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.
Education Is Key To Future Growth for Video Advertising
BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising. Let's see what they had to say.
YouTube OgilvyOne Contest Skips Some Very Basic Steps, Will Probably Still Be A Success
There’s an interesting new marketing effort—using YouTube—that the web is buzzing about today: a contest from a global marketing agency named OgilvyOne Worldwide. The contest’s goal? To find the single best salesman on the planet—or saleswoman. The contest is actually called "The Search For The World's Greatest Salesperson." It seems that OgilvyOne was started by ...
Web Video Advertising Hurdles for 2010 - Media Minute
When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that drew top brass at ad agencies and brands, I caught ...
Data Drives Dollars In Online Video - Media Minute
Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video business.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/12/2010
This being the week after the Super Bowl, you might expect my Viral Round Up to be filled with the best commercials. But you’d be wrong. Mostly this is because I have a rather strict definition of “viral” marketing… one that makes it hard for me to include a video that first played for a ...
Doritos Narrows "Crash The Super Bowl" Video Contest Finalists To Six
We wrote about Dorito’s upcoming Crash The Super Bowl contest for user-generated commercials back in October, letting you know about the competition and how you might be able to enter your own commercial creation for a chance to win.
2010 In-Stream Video Advertising Predictions - Interview With Google
Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?
CIMA Survey – Video and Search Receive Highest Results
I interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.
Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, ...
Panache To Up Your Video Ad IQ
So what's your online video ad IQ? You don't know? It's OK, no matter what it is,it probably isn't enough. With the rapid rate at which it's all growing and changing who can possibly know what they really need to? Well, Panache can help, so we're told.
