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Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Online Video Advertisers Cant Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't ...

What Can Cat Video Advertising Do For Your Business? HeHe Catvertising

What Can Cat Video Advertising Do For Your Business?  HeHe Catvertising

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves ...

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on ...

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called "Ads Worth Spreading.” Last year's winners included "The Girl Effect: The ...

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. ...

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched ...

The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions

The Social Video Blueprint, Part 9   A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

7 Tips for Using Copyrighted Music in Professional Videos & Slideshows

7 Tips for Using Copyrighted Music in Professional Videos & Slideshows

This legal video question comes form Malia Leinau Meyers of Malia Professional Photography, out of Kailua, Hawaii, concerning the use of copyrighted music in her video montages of photography work. Attorney Gordon P. Firemark explains what you need to know about copyright infringement, getting proper ...

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