Video Ad Spending to Increase 22% in 2011 says IAB Survey
The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are in decision making positions for digital and or TV media ...
Agencies & Marketers Push for Multi-Platform Video Ad Deals
The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are ...
The Top 10 Most Creative and Compelling Video Ads Online
Back in January, TED founder Chris Anderson announced a new initiative called Ads Worth Spreading. The concept of Ads Worth Spreading was to find the best video ads around--ads that are compelling, creative, outside-the-box, and that most represent what the future of advertising might be. Over a thousand ads were submitted, and after a carefully-selected ...
20 Ways An Internet Marketing Agency Can Use Website Video
Internet marketing agencies hold a serious advantage over most other businesses when it comes to harnessing video on their Website. Here are 20 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with just the right level of engagement (and not be intrusive ...
Television Advertising Takes Cue from Online Ad Targeting
I read a pretty interesting article over at The Wall Street Journal which I don't really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being used by some cable and satellite operators to target advertising ...
"Almost" Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing
The great thing about video, viral and social media marketing is that the brand message doesn’t always have to hit the end consumer directly, from the start. Each and every view doesn’t have to come from likely buyers or the end consumers, as long as the creative, message and viral marketing strategy of the campaign ...
What Makes for Social Video and Do Creative Agencies Get It?
What do companies mean exactly when they say they do “social video?” Is it just about creating a video that’s creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the arguments being made about what makes a video for business ...
Brightcove Sees Opportunity In Powering Government Video
Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of control and versatility afforded by a private video platform. With ...
The Golden Age of Online Video News Consumption?
Today at the Washington Post and Beet.tv will explore the so-called golden age of online video in a two-hour panel panel discussion with Ann Derry, New York Times; Steven King, The Washington Post; Mark Larkin, CBSNews.com; Kevin Roach, The Associated Press; Anna Roberston, Yahoo! News; Mike Stephanovich, Reuters Insider; Mike Toppo, CNN.com; Jeff Whatcott, Brightcove; ...
Small Businesses Plan to Embrace Online Video in a Huge Way
Small businesses are about to jump into online video in a major way. A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly double the number from last year's similar survey.
Online Video and Social Media Marketing Advice for Executives
Over the holidays I took my two nieces ice skating for the first time. I observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to ...
TED Founder Chris Anderson Launches Contest To Find "Ads Worth Spreading"
One of my favorite soapboxes of late pertains to video advertising, and what I perceive to be its inevitable merge with regular old videos created for "entertainment." Advertisers are embracing viral video in new and exciting ways every day, and I think we should applaud that. When you dig to the bottom of things, all ...
One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks
Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading the executive summary and was shocked to learn that one-third ...
Business To Business (B2B) Video Marketing Strategies
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing ...
Branded Video Measurement Evolves With Share of Choice
It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to a ...
