Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars
Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week's New Media ...
Four Hot Digital Media Startups to Watch in Mobile Video & Online Video
Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.
7 Tips for Using Copyrighted Music in Professional Videos & Slideshows
This legal video question comes form Malia Leinau Meyers of Malia Professional Photography, out of Kailua, Hawaii, concerning the use of copyrighted music in her video montages of photography work. Attorney Gordon P. Firemark explains what you need to know about copyright infringement, getting proper permissions, and licensing terms – all why keeping costs down ...
How To Measure & Boost Online Video Ad Engagement
Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ads be targeted by content and demos, and how much ...
YouTube Partner Reporting Coming This Summer From YouTube & comScore
Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube Partner channels.
The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?
The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it’s used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and Media Outlook report which concluded that the next four years ...
Branded Crowdsourced Video Expands As Poptent Opens Brazil Office
Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the rapid adoption of crowdsourced video production by Fortune 500 companies ...
Facebook Marketing Executive Offers Tips For Using Video Effectively
Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best practices in this exclusive interview with Daisy Whitney and the ...
Branded Hoax Viral Videos Are Becoming A Cottage Industry
First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the major U.S. brands are regularly creating video content for the ...
The Rise of Social Video Advertising & Why You Should Care
What exactly is “social video advertising?” Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social video marketing company, Sharethrough.
PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views
I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on certain specifications and if approved, you can start getting paid ...
Video Marketing Strategy: Matching Brands & Web Video Stars
If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, “Webstars”) and places their clients' brand messages seamlessly into the celebrity’s actual video creative for ...
Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising
We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents said that they would shift almost 65% of ad money ...
Brightroll: Research & Reporting Key To Online Video Advertising Growth
Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was quite possibly, bursting at the seams with juicy tidbits. So ...
Targeting Tops Most Wanted List for Video Advertisers
Brightroll just released their Q1 2011 Video Advertising report and I of course got my hands on it because well, we like them and sometimes they like us back... Anyway, I found this statistic rather interesting. It seems that this year in the survey what most video advertising clients (of agencies) want, is targeting capabilities. ...
