agencies Articles

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High-Definition Video Adveritsing Network Launched

Brightroll's video advertising network is coming out with High-Definition ad units, enabling brands to deliver HD-quality advertisements across Brightroll's network of content publishers. Given the current growth of video advertising, adding HD support is a likely progression for a successful online video advertising network to ...

IAB Online Video Ad Standards Whitepaper

Just the other day I was speaking with an online video company focused on video advertising and we were discussing the need for IAB to establish new standards for online video advertising. It appears that towards the end of 2007, that is just what the ...

Jivox Launches Video Advertising for Local Businesses

Jivox, a self-service online video advertising platform for local businesses, today introduced a service that gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation ...

Streaming Media East Conference and Expo - $200 Off

Without a doubt, online video is one of the hottest topics being discussed today. While 2007 was a banner year for video online, come learn how 2008 will truly be known as "the year of online video.” Now in its 11th year, the Streaming Media ...

Burst Media Partners With PointRoll for Video Ads

Partnership with PointRoll Provides Advanced Video Placements and Seamless Campaign Set-up and Management Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced the introduction of the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner ...

Learn About Online Video - Streaming Media East

Without a doubt, online video is one of the hottest topics being discussed today. While 2007 was a banner year for video online, come learn how 2008 will truly be known as "the year of online video.” Streaming Media East 2008 - Now in its ...

Coull Launches 2 New Interactive Video Ad Products

Coull Launches 2 New Interactive Video Ad Products

Online video technology provider Coull has won a new round of venture capital funding and has launched 2 new interactive video products for advertisers in the process. The two products, Coull Engage and Coull Activate, will allow brands and content owners to create and manage ...

Microsoft AdCenter Unveils Contextual Video Ads

Has anyone seen this demo? Can you share with us what you think? There are 2 other cool tools on the Labs site, but I don't see this one. Here is the relevant excerpt from the press release: "Contextual Ads for Video. Through speech recognition, ...

TubeMogul Goes Professional - New Premium Products

TubeMogul, the online video distribution and analytics company, today introduced Premium Products -- new services for professional publishers, advertisers and marketers, featuring powerful tools to promote web videos and measure audiences. Premium Products comprise advanced data analytics, demographic and geographic reporting, video transcoding, scheduled video ...

Ad Serving Companies Discuss State of Online Video Ads

Another great article, this time from ClickZ, is the result of a survey whereby several popular ad serving companies (DoubleClick, Atlas, and Mediaplax) were questioned regarding the challenges with online video advertising today. Here are some of the interesting topics covered: The Major Delay in ...

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