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Measuring Online Video – Interview With ComScore’s Josh Chasin

http://www.reelseo.com/interview-comscore-measuring-video/ ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

ScanScout + PointRoll = Total Video Ad Solution

ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the …

SMX Session Preview: Interview With Mixpo CEO On Video Solutions for SMBs

Attendees of today's Search Marketing Expo Local-Mobile conference in San Francisco who want solutions for how to be more effective with their online marketing should check out the end-of-day panels featuring video solutions providers. The sessions are titled,  Local Search 3.0: Engaging the Community; and …

Tracking Video Ad Performance – Interview With Eyeblaster’s Amit Rahav

With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats – making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 – up …

Mobile Video Apps for The IPhone – Mobile Video IPhone Applications

Apple's iPhone is changing the way we do, well, just about everything these days. With the release of the 3G version things are really heating up in the mobile market. The 3.5″ 480×320 pixel display makes for a great portable platform for video and with …

Visible Measures and Dynamic Logic Collaborate for Video Ad Benchmarking

Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, and Dynamic Logic, theleading digital ad effectiveness research company, today announced that they willjointly work on projectsto provide marketers with an unprecedented view into both the branding impact as well as the …

AgendiZe Launches First Video-to-Action API

AgendiZe, the premier provider of call-to-action services, today introduced their Video-to-Action API, which makes it easy for video publishers and ad agencies to add a comprehensive suite of customer engagement tools within online videos to make them actionable.

IAB In-Stream Video Ad Metrics Definitions

The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB's Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and …

TurnHere Powers Real Estate Open-House Videos

TurnHere, Inc., a leading online video solutions platform, announced an agreement with Weichert, Realtors, one of the nation's largest privately held real estate brokerages. Through the agreement, TurnHere will produce a new series of broadcast-quality online videos that offer prospective buyers an inside look at …

The Feedroom Interview – Video Search Optimization

http://www.reelseo.com/feedroom-interview-video-seo/ In the interview with the Feedroom, Daniel talks about how critical it is to focus on video search optimization for online video content and Daniel discusses how The Feedroom has video search optimization (video SEO) features built into its offering for clients to have maximum discoverability and visibility of their online video content.

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