agencies Articles

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TubeMogul Aquires Illumenix for More In-depth Online Video Analytics

TubeMogul, the Web's most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today. TubeMogul is a service that provides online video producers a way to automatically syndicate their videos to over 20 video sharing sites (e.g. YouTube). …

Video Podcast Advertising In ITunes – New From Blip.tv

Tracked Prerolls, Postrolls and Overlays in iTunes for the First Time. Online television network blip.tv announced today that it is now offering dynamically served, fully interactive, third-party tracked advertising for video podcasts in iTunes. The advertisements are verified using DoubleClick's industry standard DART platform and …

TheFeedRoom Enterprise Video Platform 4.0 Released

On the heels of the recent relaunch of NYTimes.com video with Brightcove, The FeedRoom has announced its new FeedRoom 4.0 Enterprise video platform (EVP).  Below is the announcement from the FeedRoom. The FeedRoom, a leading provider of online video solutions for media companies, corporations and …

Viral Video Marketing Survey Demonstrates Growth, Popularity and Need for Benchmarks

A new report released today from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The "Viral Video Marketing Survey: The Agency Perspective" culled insights on viral video marketing …

Online Video Viewing Up, Search Engines Continue To Dominate

Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008.  Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share …

Wellcome To Online Video for Real Estate – Interview With WellcomeMat

We have spent a good amount of time covering some of the popular local online video platforms focused on providing online video marketing and production services for small and medium sized businesses (SMBs), including Turnhere, SpotRunner, Mixpo, and others.  One of the more recent companies …

Storybids Auction-Based Online Video Product Placement

If you've got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, …

German Newspapers Offer Online Video Network Via Brightcove

Brightcove Inc., the leading online video platform, and OMS, Germany's online sales and marketing network for regional newspapers, today announced a wide-ranging partnership that will enable OMS to use Brightcove to create an online video network for its member newspapers. The online video network will …

Measuring Online Video – Interview With ComScore’s Josh Chasin

http://www.reelseo.com/interview-comscore-measuring-video/ ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

ScanScout + PointRoll = Total Video Ad Solution

ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the …

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