agencies Articles

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Real Russian SEO Deal Signed

While they didn't specifically name video in the text of the recent press release I thought that this would be interest to some of us here at ReelSEO. It seems that iCrossing, (http://news.icrossing.com/) a global digital marketing agency, signed a new partnership with Ingate, one …

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO's Grant Crowell and Mark Robertson give their review of this past week's episode of "Celebrity …

Government Agencies Sign With YouTube, Flickr, Vimeo, and Blip

U.S. government agencies can now officially use YouTube , Flickr , Vimeo , and blip.tv , using special service agreements that comply with federal terms and conditions. Today, the General Services Administration (GSA) announced that, after nine months of negotiations, the government has signed agreements …

The Death of User-Generated Online Video Content?

AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content …

IAB Releases New Video Player-Ad Interface Definitions Guidelines – VPAID

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today's announcement represents another important step in the IAB's infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising. The …

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected …

Virtual Spokespersons and Video Spokesmodels

Video spokesmodels are appearing more frequently on websites. Are they an innovative marketing tool that more businesses should have? Or, do they violate usability best practices and ignore permission-based marketing standards, and turn off audiences. Or maybe, it is both, and still successful? ReelSEO's Grant …

New Online Video Ad Affiliate Program for Publishers and Agencies

Today, Jivox, an online video advertising service for SMBs that we've covered in the local video space, announced the launch of a "one-of-a-kind", online video advertising affiliate program for publishers, agencies, and other referral marketers.  The program provides these affiliates with an opportunity to offer …

Local Search and Online Video – Why SMBs Need A Video Searchmercial

Increasingly, we hear business owners say, "I don't want a marketing strategy, I don't need a branding review, and I definitely don't want to spend $50,000 on a 30-second TV ad!  Just give me an effective video that I can use online to explain what …

Youtube Content ID – Major Media Companies To Sell Video Ads

Thats right!  Now, according to an exclusive that I just read on Techcrunch: "YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them …

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