agencies Articles

...

Creative Media Agencies and Video SEO – CIMA Interview

This Thursday June 18th I'm covering the Chicago Interactive Marketing Association's (CIMA) event titled "Creative, Technology, Media, and Analytics." I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies' and marketers' opportunities ...

How To Produce "Business-Quality" Online Video On A Small Business Budget

Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at ...

Self-Service Video Production Platform Review – Interview With AditAll

http://www.reelseo.com/self-service-video/8104/ ReelSEO's Grant Crowell interviews AddItAll.com's Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.

IAB VPaid Guidelines - Video Player–Ad Interface Definition Guidelines

Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players. Last week they released their Video Player–Ad Interface Definition Guidelines (VPAID) which looks at simplifying the buying and selling ...

Real Russian SEO Deal Signed

While they didn't specifically name video in the text of the recent press release I thought that this would be interest to some of us here at ReelSEO. It seems that iCrossing, (http://news.icrossing.com/) a global digital marketing agency, signed a new partnership with Ingate, one ...

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO's Grant Crowell and Mark Robertson give their review of this past week's episode of "Celebrity ...

Government Agencies Sign With YouTube, Flickr, Vimeo, and Blip

U.S. government agencies can now officially use YouTube , Flickr , Vimeo , and blip.tv , using special service agreements that comply with federal terms and conditions. Today, the General Services Administration (GSA) announced that, after nine months of negotiations, the government has signed agreements ...

The Death of User-Generated Online Video Content?

AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content ...

IAB Releases New Video Player-Ad Interface Definitions Guidelines - VPAID

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today's announcement represents another important step in the IAB's infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising. The ...

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected ...

↑ Top