agencies Articles

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Defining ROI for Online Video: A Fluid and Frank Discussion

Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we've seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for …

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

Intangible Values of Online Video – Beyond Monetization

D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered …

Digital Agencies and Client Challenges With Video – CIMA Recap

I recently covered the Chicago Interactive Marketing Associations' panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of …

YouTube Invites Google News Partners To Earn Revenue

Got a news source that is already included in Google News? Want to partner with YouTube as a video news supplier? Then you might just be in luck if you're one of the 25,000 lucky news agencies that have been invited to do so. If …

7 Tips for Successful Viral Video Production and Distribution

The focus below is specifically on tips for *viral* video success – how to produce and distribute a video that will get people talking about and sharing the content – i.e. viral video. In other words, these are suggestions for how to get your video *shared* in …

Creative Media Agencies and Video SEO – CIMA Interview

This Thursday June 18th I'm covering the Chicago Interactive Marketing Association's (CIMA) event titled "Creative, Technology, Media, and Analytics." I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies' and marketers' opportunities …

How To Produce “Business-Quality” Online Video On A Small Business Budget

Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" – a video professional and publicist skilled at …

Self-Service Video Production Platform Review – Interview With AditAll

http://www.reelseo.com/self-service-video/8104/ ReelSEO’s Grant Crowell interviews AddItAll.com’s Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.

IAB VPaid Guidelines – Video Player–Ad Interface Definition Guidelines

Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players. Last week they released their Video Player–Ad Interface Definition Guidelines (VPAID) which looks at simplifying the buying and selling …

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