STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.
Mixpo surveyed 150 media buyers and came up with some pretty large numbers in regards to who is creating, managing or supporting digital video advertising campaigns in 2013. 2014 looks equally bright as well but the number might be slightly skewed, read on to find out why.
We had representatives at the ReelSEO Video Marketing Summit from major digital production agencies Mekanism, Adjust Your Set, Salesforce, Portal A, and New Antics talk about the value of storytelling and their interactions with brands when they pitch ideas. There is a tremendous wealth of information here.
When clients don't divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don't want to take advantage, they just want to know where to aim.
It's one more week until we kick off the first annual ReelSEO Video Marketing Summit in San Francisco. Those of you planning to wait until the day-of to buy tickets should really take advantage of the Advanced registration, which ends July 24.
Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising. The study reflects the rise of the private video ad marketplace as advertisers find more and more convenience with such services. And, is a "guarantee" a good thing when it comes to ad metrics?
Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, ...
Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and ...
Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...