Topic - Online Video & agencies

Web Video Advertising Hurdles for 2010 – New Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught up with MediaVest’s President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A’s Managing Director Harold Geller. Here’s what they had to say about hurdles in Web video in 2010 in this week’s New Media Minute.

Data Drives Dollars in Online Video – New Media Minute

Media agencies and brands are hungry for data — they want better data that they can use to target their potential customers. That’s why this week’s New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video business.

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/12/2010

This being the week after the Super Bowl, you might expect my Viral Round Up to be filled with the best commercials.  But you’d be wrong.  Mostly this is because  I have a rather strict definition of “viral” marketing… one that makes it hard for me to include a video that first played for a television audience of over 100 million viewers.

Doritos Narrows “Crash The Super Bowl” Video Contest Finalists to Six

We wrote about Dorito’s upcoming Crash The Super Bowl contest for user-generated commercials back in October, letting you know about the competition and how you might be able to enter your own commercial creation for a chance to win.

2010 In-Stream Video Advertising Predictions – Interview with Google

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries.  The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.

Panache to Up your Video Ad IQ

So what’s your online video ad IQ? You don’t know? It’s OK, no matter what it is,it probably isn’t enough. With the rapid rate at which it’s all growing and changing who can possibly know what they really need to? Well, Panache can help, so we’re told.

The Xspot – Local TV & Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.

However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play.  I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.

Online Video Tops All but Facebook in Social Media Marketing Usage

Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.

Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.

Defining ROI for Online Video: A Fluid & Frank Discussion

Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI

Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.