How to Measure Social Buzz For A TV Show
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV ...
The Future Of "Branded" Content - Katalyst Media Launching YouTube Channel
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000. It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst. In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind ...
Custom Facebook Fan Pages For Video Marketers With myChaptr
Social is a gigantic part of the online video marketing equation--at least, if you're doing it right it is. For individual video creators, that can mean a lot of your work time is spent on Facebook instead of making videos. For video marketing consultants or agencies--those with many clients, each of whom needs help marketing ...
Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game
Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier this week, during the college football BCS National Championship game, ...
The Weekly Online Video News Round Up - 2012 Edition
After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got some exciting predictions for online video ad spend, a host ...
Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion
On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund. Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry classics like “The T-Mobile Dance”, “Evian Roller Babies” and Old ...
Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile ...
Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012
Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending as well as placement plans for 2012.
Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement
Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't yet made the transition to video advertisers.
What Can Cat Video Advertising Do For Your Business? HeHe
Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves more as "dog people" would have to admit that videos ...
How To Measure ROI In Online Video To Help Ensure Success
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of ...
A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011
Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called “Ads Worth Spreading.” Last year’s winners included “The Girl Effect: The Clock is Ticking” from the NIKE Foundation. This 3-minute ad ...
Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact
I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. It allows the advertiser a high level of customization along ...
Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks
The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched their exchange just a couple months ago but are also ...
The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions
This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the best practices that lead to success. So today we're going ...
