Adwords Articles

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Is YouTube’s Piracy Problem Holding Up Movie Rental Deals With Studios?

Is YouTubes Piracy Problem Holding Up Movie Rental Deals With Studios?

The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The …

AdWords Get Social with Google +1 Button, Will Affect Organic Search Rankings

AdWords Get Social with Google +1 Button, Will Affect Organic Search Rankings

It's not really video, in fact, I couldn't even find a category for it here, but it's interesting as even Google AdWords sees the value of both user recommendations (Like, retweet, thumbs up) and gamification (bringing game elements into non-gaming life, in this case assigning …

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

It's been quite some time since Google Adwords starting looking at new ad formats via their AdWords New Ad Formats Initiative, well it seems like it is paying off as just last Thursday they announced a whole new ad format called Media Ads. The initiative …

An Unsolicited Advertising Suggestion for YouTube

An Unsolicited Advertising Suggestion for YouTube

YouTube, like their parent company, has some pretty slick programming applications. The most impressive, in my opinion, is Content ID. Content ID monitors uploaded video and alerts copyright holders whenever copyrighted video content is used illegally – automatically. At that point, the copyright holder can …

YouTube Profitability Watch Update – 2011 to Top $2.25B?

YouTube Profitability Watch Update   2011 to Top $2.25B?

Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year …

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some …

How To Use Google Adwords To Market Your Business On YouTube

How To Use Google Adwords To Market Your Business On YouTube

There's a pretty good chance you've used Adwords before to help market your business. Millions of businesses have done so. And with good reason–search traffic can be some of the most valuable traffic you can get. Because there are so many Google users, placing an …

EU Opens Antitrust Case Against Google, Gives Me Comic Material

EU Opens Antitrust Case Against Google, Gives Me Comic Material

The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just …

Google Boost Local Search Ads Could Help Boost Video Traffic

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

YouTube Promoted Videos 2.0 – A Look Into YouTube’s Promoted Video Ads Program

YouTube Promoted Videos 2.0 – A Look Into YouTubes Promoted Video Ads Program

ReelSEO’s Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today’s public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

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