Adwords Articles

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EU Opens Antitrust Case Against Google, Gives Me Comic Material

EU Opens Antitrust Case Against Google, Gives Me Comic Material

The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just ...

Google Boost Local Search Ads Could Help Boost Video Traffic

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

YouTube Promoted Videos 2.0 – A Look Into YouTube's Promoted Video Ads Program

YouTube Promoted Videos 2.0 – A Look Into YouTubes Promoted Video Ads Program

ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today's public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

Google's Birthday: Looking Back Over 12 Years of Growth and Change At Google Inc.

Googles Birthday: Looking Back Over 12 Years of Growth and Change At Google Inc.

Google is celebrating their 12th birthday during the month of September, and today they have placed a little birthday cake logo on their home page—it was on this date, September 27, in 1998 that Google was first incorporated as a privately held company.

New "Google New" Helps You Keep Up With Everything New At Google

New "Google New" Helps You Keep Up With Everything New At Google

If you care about how well your content--video included--ranks in Google's search results, you probably try to pay attention to the many Google announcements related to their products and services.  But with so many products and services--and tons of specialized Google product blogs--it can be ...

TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising

TwitVid Co Founder Betting That Brands Will See Value In Social Video Advertising

I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform.  You may have read it.  And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad ...

Google + Intel = Smart TVs Coming Soon!

There are rumblings afoot that Google and Intel are set to announce a new joint project in the Web TV arena. It's said to be a "Smart TV" platform according to the Financial Times. The two technology mammoths are set to sign on with a third, ...

YouTube’s Overlay Display Ad Builder Is Big News for Small Businesses

YouTube is opening up display overlay ads to more customers, giving them the ability to create their own in-video overlay and companion display ads for YouTube videos via the AdWords system. For quite some time now, advertisers big and small have been able to allow ...

"Video Is A Social Medium" - YouTube and Social Media

We asked Kristin Kovner, Industry Marketing Manager with YouTube about the interplay between video and social media and from her perspective,"video is a social medium" because video is about sharing and sharing to YouTube is the new viewing. You don't just watch but you friend, tag, comment, rate and forward onto your other social networks

Wow - Google Marries Video To Paid Search Ads

Okay, this is too cool. I've heard about this, but hadn't seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.

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