Adwords Articles

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Summary of YouTube Changes, Google Indexing Embeds & Adwords for Video [Reel Web #36]

Summary of YouTube Changes, Google Indexing Embeds & Adwords for Video [Reel Web #36]

This week on the Reel Web we discuss changes YouTube has made to make things easier for content creators, Google's new AdWord campaign and their attempts to solve video discovery limitations and more. YouTube Changes and Additional Features YouTube has made numerous changes recently to their uploader …

YouTube Sends Envoys, Plays and Money to Push Video Advertising

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. …

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Do you suppose we'll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?  We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in …

YouTube TrueView Video Ads Serve 18 Years Of Video Every Day

YouTube TrueView Video Ads Serve 18 Years Of Video Every Day

TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView is about letting advertisers pay only when consumers choose to watch their video ad. So the consumer benefits by having some voice in the advertisements …

Google Announces AdWords For Video – Video Ad Management Made Easy

Google Announces AdWords For Video   Video Ad Management Made Easy

Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting immediately, AdWords For Video is video ad management made easy, and could open the door for all kinds of brands and businesses …

Save On SMX East 2011 With Discount Code From ReelSEO

Save On SMX East 2011 With Discount Code From ReelSEO

It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news …

YouTube Promoted Videos Now Showing Up In Google Video Search Results

YouTube Promoted Videos Now Showing Up In Google Video Search Results

Google took to their Adwords blog today (with another mention on the YouTube blog) to tell the world about some major new changes to the YouTube Promoted Videos program. Promoted Videos is a way for businesses and video creators to get paid placement on YouTube …

The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

How To Get Clickable, Call-To-Action Overlay Ads On YouTube For Free

How To Get Clickable, Call To Action Overlay Ads On YouTube For Free

YouTube is known for its ability to generate massive amounts of internal links through annotations, video responses, etc. But thanks to YouTube's Clickable Call To Action (CTA), users can now drive traffic from their video to the external URL of their choice for as cheap …

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again….oooh shiny! Anyway, I just saw a post from yesterday that said they …

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