Adwords Articles

Google AdWords is Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Sales and Support for Google’s AdWords division is based in Mountain View, California, with major secondary offices in Ann Arbor, Michigan, the company’s third-largest US facility behind its Mountain View, California, headquarters and New York City office. Engineering for AdWords is based in Mountain View, California.
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EU Opens Antitrust Case Against Google, Gives Me Comic Material

The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just thought it would be interesting to talk about.

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

YouTube Promoted Videos 2.0 – A Look Into YouTube's Promoted Video Ads Program

ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today’s public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

Google's Birthday: Looking Back Over 12 Years of Growth and Change At Google Inc.

Google is celebrating their 12th birthday during the month of September, and today they have placed a little birthday cake logo on their home page—it was on this date, September 27, in 1998 that Google was first incorporated as a privately held company.

New "Google New" Helps You Keep Up With Everything New At Google

If you care about how well your content--video included--ranks in Google's search results, you probably try to pay attention to the many Google announcements related to their products and services.  But with so many products and services--and tons of specialized Google product blogs--it can be a bit overwhelming.  It's easy to miss a big change ...

TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising

I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform.  You may have read it.  And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad network.  There were no screenshots.  There were no detailed explanations ...

Google + Intel = Smart TVs Coming Soon!

There are rumblings afoot that Google and Intel are set to announce a new joint project in the Web TV arena. It's said to be a "Smart TV" platform according to the Financial Times. The two technology mammoths are set to sign on with a third, Sony, to bring new televisions with built-in web services.

YouTube’s Overlay Display Ad Builder Is Big News for Small Businesses

YouTube is opening up display overlay ads to more customers, giving them the ability to create their own in-video overlay and companion display ads for YouTube videos via the AdWords system. For quite some time now, advertisers big and small have been able to allow their ads to run on the Google Content Network, which ...

"Video Is A Social Medium" - YouTube and Social Media

We asked Kristin Kovner, Industry Marketing Manager with YouTube about the interplay between video and social media and from her perspective,"video is a social medium" because video is about sharing and sharing to YouTube is the new viewing. You don't just watch but you friend, tag, comment, rate and forward onto your other social networks

Wow - Google Marries Video To Paid Search Ads

Okay, this is too cool. I’ve heard about this, but hadn’t seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.

YouTube Brand Channels - The Missing Link

As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: "How does a YouTube brand channel help me in getting more traffic on my site?" Although one can argue on the ...

Microsoft, Yahoo Search and You - The Reel Deel

Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed on Yahoo to its search engine service. But what's that ...

SES San Jose 2009 Offers New Focus On Social Media and Video

The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August,  Clickz, Google and YouTube will hold an event (no not for Christophor Rick's Birthday...though it's the same day) in conjunction with SES that will be focused entirely on Social Media and ...

Self-Service Video Production Platform Review – Interview With AditAll

http://www.reelseo.com/self-service-video/8104/ ReelSEO’s Grant Crowell interviews AddItAll.com’s Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.

Google Launches TV Ads Online Beta - Youtube Shows

Google TV Ads now lets anyone reach television viewers, provided they are watching that television online. The new program allows you to place video ads during the commercial breaks of the show. It works in the same way as Google TV Ads: advertisers can target specific programs and select their cost-per-thousand (CPM) bid. Based on ...