Adwords Articles

Google AdWords is Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Sales and Support for Google’s AdWords division is based in Mountain View, California, with major secondary offices in Ann Arbor, Michigan, the company’s third-largest US facility behind its Mountain View, California, headquarters and New York City office. Engineering for AdWords is based in Mountain View, California.
Advertisers select the words that should trigger…

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Do you suppose we’ll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?  We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in 2011, “More ads and stories and deals!  Oh, my!” Black ...

YouTube TrueView Video Ads Serve 18 Years Of Video Every Day

TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView is about letting advertisers pay only when consumers choose to watch their video ad. So the consumer benefits by having some voice in the advertisements they're served. And the advertisers benefit too, because they only ...

Google Announces AdWords For Video - Video Ad Management Made Easy

Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting immediately, AdWords For Video is video ad management made easy, and could open the door for all kinds of brands and businesses to a simple and affordable way to reach targeted video ...

Save On SMX East 2011 With Discount Code From ReelSEO

It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news and information. As a reader of ReelSEO, you're even entitled ...

YouTube Promoted Videos Now Showing Up In Google Video Search Results

Google took to their Adwords blog today (with another mention on the YouTube blog) to tell the world about some major new changes to the YouTube Promoted Videos program. Promoted Videos is a way for businesses and video creators to get paid placement on YouTube that help drive views to a specific video. Now, however, ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. Today, we're going to take a look at how sharing ...

How To Get Clickable, Call-To-Action Overlay Ads On YouTube For Free

YouTube is known for its ability to generate massive amounts of internal links through annotations, video responses, etc. But thanks to YouTube’s Clickable Call To Action (CTA), users can now drive traffic from their video to the external URL of their choice for as cheap as $5 set-up.

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again....oooh shiny! Anyway, I just saw a post from yesterday that said they are switching up the way the bidding on Promoted Videos ...

Is YouTube's Piracy Problem Holding Up Movie Rental Deals With Studios?

The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The studios in question are Fox, Paramount, & Disney. Their reasons ...

AdWords Get Social with Google +1 Button, Will Affect Organic Search Rankings

It's not really video, in fact, I couldn't even find a category for it here, but it's interesting as even Google AdWords sees the value of both user recommendations (Like, retweet, thumbs up) and gamification (bringing game elements into non-gaming life, in this case assigning points to ads). They have just introduced what a gamer ...

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

It's been quite some time since Google Adwords starting looking at new ad formats via their AdWords New Ad Formats Initiative, well it seems like it is paying off as just last Thursday they announced a whole new ad format called Media Ads. The initiative is working to bring all manner of new formats that ...

An Unsolicited Advertising Suggestion for YouTube

YouTube, like their parent company, has some pretty slick programming applications. The most impressive, in my opinion, is Content ID. Content ID monitors uploaded video and alerts copyright holders whenever copyrighted video content is used illegally - automatically. At that point, the copyright holder can either request the video be removed, or they can place ...

YouTube Profitability Watch Update - 2011 to Top $2.25B?

Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year when he said $1B. So now it's time for round ...

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some of the names on the list, and no, mine isn't ...

How To Use Google Adwords To Market Your Business On YouTube

There's a pretty good chance you've used Adwords before to help market your business. Millions of businesses have done so. And with good reason--search traffic can be some of the most valuable traffic you can get. Because there are so many Google users, placing an ad alongside the organic results is quite an effective way ...