Adwords Articles

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TrueView Video Ad Campaign Reports Coming to Google Analytics

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.

How To Write Attention Grabbing YouTube Ads [Creators Tip #134]

How To Write Attention Grabbing YouTube Ads [Creators Tip #134]

In this week's Creator's Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.

Google Adwords Updates TrueView Video Advertising Options

Google Adwords Updates TrueView Video Advertising Options

If you use Google's Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creator's Tip #102]

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creators Tip #102]

In this week's Creator's Tip, we go long! We get BLASTmedia's Ryan Noel to tell us everything about AdWords for Video: where to start, who to target, where the ads will appear, the frequency at which they will appear, and so on. Follow this video to start becoming a master.

How To Track Unclicked Video Ad Impressions With Google Analytics

How To Track Unclicked Video Ad Impressions With Google Analytics

Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.

5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

5 Totally Dope YouTube Advertising Features (That Dont Exist Yet)   The YouTube Marketers Wish List

YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their ...

Weekly Online Video News Round Up

Weekly Online Video News Round Up

Another week is rapidly passing us by and once again I've collected all the news that didn't make it into an article here at ReelSEO. It's a diverse array of interesting stats, offerings and ideas.

Google TrueView In-Stream Takes AdWords for Video Mobile

Google TrueView In Stream Takes AdWords for Video Mobile

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the ...

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook - Part 9

3 Must Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook   Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook - Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into ...

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