Adwords for Video Articles

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5 Totally Dope YouTube Advertising Features (That Don’t Exist Yet) – The YouTube Marketer’s Wish List

5 Totally Dope YouTube Advertising Features (That Dont Exist Yet)   The YouTube Marketers Wish List

YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their …

Weekly Online Video News Round Up

Weekly Online Video News Round Up

Another week is rapidly passing us by and once again I've collected all the news that didn't make it into an article here at ReelSEO. It's a diverse array of interesting stats, offerings and ideas.

Google TrueView In-Stream Takes AdWords for Video Mobile

Google TrueView In Stream Takes AdWords for Video Mobile

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the …

The YouTube Advertiser Playbook Index and Overview

The YouTube Advertiser Playbook Index and Overview

We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses.  Both playbooks contain extremely valuable information, and it was our pleasure to break …

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook – Part 9

3 Must Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook   Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of …

Tips to Promote Your Videos Outside YouTube: The YouTube Advertiser Playbook – Part 8

Tips to Promote Your Videos Outside YouTube: The YouTube Advertiser Playbook   Part 8

Once your video is uploaded to YouTube, finding traffic from just being there might be hard to come by.  Most of the popular videos you see have been embedded on other sites, usually because the creators submitted them to blogs where their content is the …

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't …

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook – Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into …

Berkleemusic Enrolls 500+ New Students Via Direct Marketing From Their YouTube Channel [Case Study]

Berkleemusic Enrolls 500+ New Students Via Direct Marketing From Their YouTube Channel [Case Study]

Since 1945, Berklee College of Music has fostered the careers of a constellation of superstars—among them, pianist and singer Diana Krall, Grammy Award-winning jazz artist Esperanza Spalding, musician and producer Quincy Jones and even YouTube sensations Amy Heidemann and Nick Noonan of Karmin. But Berklee, …

4 Key Considerations for Business-to-Business Video Content [ReelPop Q&A]

4 Key Considerations for Business to Business Video Content [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing and advertising.  If you would like us to answer your …

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