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Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

We looked at the YouTube footprint of seven luxury men’s watches, and found that like other successful YouTube brands, high rates of social actions correlated highly with community-created videos.

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Join industry experts in YouTube TrueView Video Advertising at a dedicated workshop at the ReelSummit in San Francisco on July 24th. Participants will learn how to execute comprehensive demographic research to advise ad targeting, how to create & when to use video remarketing lists, as well as B2B & B2C lead generation, direct response, and branding case studies. It’s a must attend event for anyone looking to expand their skills in this area.

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

On this week’s ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

How do you customize the YouTube embed player? What do skippable ads mean for YouTube marketers, creators and users? How to develop an advice series for your channel? We answer these questions and more this week on ReelSEO’s TubeTalk podcast.

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.

Google Adwords Updates TrueView Video Advertising Options

Google Adwords Updates TrueView Video Advertising Options

If you use Google’s Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they’re good too.

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creator's Tip #102]

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creators Tip #102]

In this week’s Creator’s Tip, we go long! We get BLASTmedia’s Ryan Noel to tell us everything about AdWords for Video: where to start, who to target, where the ads will appear, the frequency at which they will appear, and so on. Follow this video to start becoming a master.

5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we’ll take you through some of the most innovative services for displaying and sharing your videos online.

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then …

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