Adwords for Video

youtube shopping ads

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

YouTube has announced the introduction of 'Shopping Ads' which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner with the top YouTube influencers in their category and transform a video into a digital store front. And that's a game changer!
youtube trueview ads google adwords

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.
youtube messages

How YouTube Can Overcome the Strategic Threat From Facebook

There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.
tube-talk

How To Promote Your Business or Brand With AdWords for Video

Adwords for Video is a great way of promoting your business on YouTube, and on this week's ReelSEO Tubetalk podcast we not only discuss this advertising option, but also give you a tip on how to grow your YouTube subscriber base using TrueView remarketing.
tube-talk

What Does Owned, Paid and Earned Media Mean on YouTube?

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.
300 hours of video uploaded to YouTube every minute

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That's 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding against it, and for creators who want to benefit from monetization?
tube-talk

3 Ways To Drive Traffic From YouTube To Your Website

This week's ReelSEO TubeTalk podcast answers everything you need to know about driving traffic from YouTube to your website. We discuss how to link from YouTube to your website using description links, Call-To-Action overlays, and Associated Website Annotations.
tube-talk

Best Ways to Optimize Your YouTube Video Ads Campaign

On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.
YouTube Trends Dashboard

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.
Orbit vs. Trident on YouTube

YouTube Advertising for Orbit vs. Trident: It's a Lot to Chew On

Paid views are often a vital part of video promotion, but brands are often missing the level of engagement that strategy brings. In fact, many brands don't actually know how many of their views are from organic means (their "owned" media), and how many are due to video promotion via TrueView and other paid avenues. We take a look at two brands on YouTube and how they are faring.
ReelSEO TubeTalk

Video Optimization, CreatorUp, and TrueView In-stream Advertising

What is the best video optimization process? How can CreatorUp help you make better-performing YouTube videos? How can you use TrueView in-stream ads more effectively? We answer these questions and more this week on this week's ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.
dove-always

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.
promote youtube

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you, and we show you 47 different ways of doing just that!