Topic - Online Video & Video Advertising
YouTube Brand Channels – The Missing Link
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“
Although one can argue on the necessity of that requirement in a distributed world, so far, the way Google sells brand channels does not help much in answering that question.
TV Not Losing to Web Video Ads Anytime Soon
It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it’s simply not true. We all know that our industry is growing at an amazing rate and will probably continue to do so for some time. We also know that ad spending is increasing for online video, so where is that money coming from?
Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?
Are people watching videos during the day? At Work? Doesn’t everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much…
2009 Online Video Backlash? I Doubt it!
Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.
The Blurring Line Between Worlds: Humans, Screen Watching, and Social Media
It seems the deeper you look into Social Media, the more it resonates as the natural evolution of the Internet’s ability to facilitate effective communication and to mimic our everyday lives. While scores of people would still consider themselves neophytes in the online space, many of us have settled into a routine with our Internet experience and no longer see it as something new, pretty, and shiny. It has gone from a novelty all the way to a mainlined utility, like the coffee maker or microwave oven.
FedEx Skips Super Bowl, Opts for Online Video
Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?
The Focus on Monetizing Online Video
Gone are the day of just simply putting video online for fun (for the majority of us). Now it’s all about earning revenue or utilizing the video to push a product/brand. Sure it’s still in its infancy and we’ve got a lot of issues to resolve before it becomes totally mainstream, but just consider it like a ‘beta test,’ at least for now.
Some Tips for Selling Online Video Advertising
So you have some video ad space you want to sell to some advertisers? Well here’s a quick list of ways to do just that…
YouTube Invites Google News Partners to Earn Revenue
Got a news source that is already included in Google News? Want to partner with YouTube as a video news supplier? Then you might just be in luck if you’re one of the 25,000 lucky news agencies that have been invited to do so. If not, well then just read on.
Video Ads are THE Most Effective Ad Format
In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
Streaming Media Market to Grow 135% Over 5 Years
It is estimated that the streaming media business segment will generate more than $78 billion in revenue in the United States over the next six years. That’s a fat stack of cash!
BrightRoll Makes the List of Lists – Top 10 Video Property
Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
