Topic - Online Video & Video Advertising

2010 In-Stream Video Advertising Predictions – Interview with Google

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

YouTube Has Begun Testing “Skippable” Pre-roll Ads On Videos

YouTube has begun testing “skippable” ads on videos.  But before you get offended as an advertiser (“What?!  They’re letting people skip my ads?”) or get excited as a user (“Hooray!  They’re going to let me skip ads!”), you should probably know that this is research and not necessarily a new permanent feature.

What YouTube—Google, really—is trying to do is ascertain what kind of ads are appealing to viewers, and what kind of ads they won’t tolerate.  They’re also hoping to learn more about the demographic make up of audience subsets—“What kind of person is more likely to tolerate this kind of ad?”  Or, “Exactly when do they tire of an ad and choose to skip it?”

Evaluating New Media Opportunities? Think Like a Venture Capitalist

There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.

Brightcove Webcast – Maximizing Video Ad Revenue

I received an email about this upcoming webcast and thought I should share it with you all.

Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers’ adoption of broadband and the resulting changes in online content, capabilities and consumption are all contributing to this rapid growth.

Video On Demand Advertising Effectiveness – New Media Minute

Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there’s something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what’s working, watch Daisy Whitney’s report in this episode of the New Media Minute.

Several Million in Ad Dollars to Hulu

Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?

Panache to Up your Video Ad IQ

So what’s your online video ad IQ? You don’t know? It’s OK, no matter what it is,it probably isn’t enough. With the rapid rate at which it’s all growing and changing who can possibly know what they really need to? Well, Panache can help, so we’re told.

Comcast Says Hulu Ads Confuse Women, Aims to Target Demographic

Is this the online TV version of mud slinging? By saying someting, for example, that Hulu ads (during the Super Bowl) were intimidating and confusing to women, make it true? Certainly not and I believe that Comcast has done better to alienate the demographic than Hulu ever has.

The Xspot – Local TV & Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.

However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play.  I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they’ve improved on an area where many people say is holding online video advertising back and in which it is lacking, targeting. Personally I think video ads online are better targeted than TV, print and radio, but hey, what do I know? I’ll tell you what I know, Brightroll is, according to comScore, the third most popular video property on the web and that a good third of web watchers (video viewers?) will see an ad from the top ranked online video ad network. So stuff that in your hat and smoke it while I get the rest of this information together.

Online Video Ad Budgets to Increase 50% in Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad campaigns now said they would be continuing at their present levels or increasing their spend.

Wow – Google Marries Video To Paid Search Ads

Okay, this is too cool.

I’ve heard about this, but hadn’t seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.