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Weekly Online Video News Round up – Doomday Edition

Weekly Online Video News Round up   Doomday Edition

Well, if you're reading this, it's Saturday December 22nd, 2012 and the world didn't end like many predicted. Yah us! Then again, if you're reading this it might mean that you're huddled in your home hiding from the alien invaders that landed yesterday. Either way, …

Weekly Online Video News Round Up – December Blues Edition

Weekly Online Video News Round Up   December Blues Edition

It's December and I haven't seen any proper snow yet so I might have a blue Christmas, because I'll be missing the snow that I am so used to. Of course, if you're not in a part of the world where snow is abundant, you …

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising …

The Online Video Explosion In Brazil Has Advertisers Paying Attention

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's …

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Pre Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and …

The Top 20 Global Online Video Ads For November 2011

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But …

The Weekly Online Video News Round Up – Site Issues Edition

The Weekly Online Video News Round Up   Site Issues Edition

Some weeks we are just on fire, and able to cover most of the important breaking stories in the world of online video. Other weeks, our site crashes and we spend entire days just trying to get it back up. This past week was one …

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places …

YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B

YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B

Citigroup's Mark Mahaney has predicted that YouTube will pull in over $1.1 billion in revenue this year. He comes to this conclusion by using the Myspace statistics on revenue-to-page. I don't know that they're the best model to use in this type of determination since …

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading …

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