Advertising Age Articles

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: www.adage.com, daily e-mail newsletters called Ad Age Daily, Ad Age’s Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podca...

Weekly Online Video News Round up - Doomday Edition

Well, if you're reading this, it's Saturday December 22nd, 2012 and the world didn't end like many predicted. Yah us! Then again, if you're reading this it might mean that you're huddled in your home hiding from the alien invaders that landed yesterday. Either way, ...

Weekly Online Video News Round Up - December Blues Edition

It's December and I haven't seen any proper snow yet so I might have a blue Christmas, because I'll be missing the snow that I am so used to. Of course, if you're not in a part of the world where snow is abundant, you ...

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's ...

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and ...

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But ...

The Weekly Online Video News Round Up - Video Editing Edition

This week went by incredibly fast, and if you're like me... you just couldn't get to everything you really wanted to do. These days, there's so much online video news, it can be hard to keep up with it all. Which is exactly why we ...

The Weekly Online Video News Round Up - Site Issues Edition

Some weeks we are just on fire, and able to cover most of the important breaking stories in the world of online video. Other weeks, our site crashes and we spend entire days just trying to get it back up. This past week was one ...

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places ...

YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B

Citigroup's Mark Mahaney has predicted that YouTube will pull in over $1.1 billion in revenue this year. He comes to this conclusion by using the Myspace statistics on revenue-to-page. I don't know that they're the best model to use in this type of determination since ...

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading ...

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

YouTube Tests Live Video In Home Page Banner Display Ad

YouTube has been experimenting with live video more and more in recent months.  And I'm not just talking about live concerts.  Just last week, they partnered with Conan O'Brien to host a 24-hour live video stream from his talk show offices to help promote the ...

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels ...