Adtech Articles


Online Video and The Fair Use Doctrine – Interview With Daisy Whitney Fair Use in Online Video – What are the important legal issues as they relate to the “Fair Use” doctrine with online video and digital media?

Adtech San Francisco – Online Video Marketing Coverage We are at the adtech conference in san francisco talking about what is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?”

Can User-Generated Video Work As A Business Model? Interview With Wikipedia CEO Jimmy Wales

ReelSEO's Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can …

Video Widget Tips – Interview With Avenue A | Razorfish’s Jeremy Lockhorn Interview with Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.

Measuring Online Video – Interview With ComScore’s Josh Chasin ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

Yahoo Gives Up On Search Video Ads, Google and Others Still Experimenting

During the Q&A portion of the adtech Chicago session, The State of Online Video: Going Beyond the Pre-Roll, I asked panelist Rebecca Paoletti, Director of Video Strategy for Yahoo!, if her company was planning to roll out video ads in universal search results. Her response …

Video In Social Economy – Interview With’s CEO Tom Zawacki

We caught up with Tom right after his session at ad-tech Chicago: The Banner is Dead: Digital Advertising Strategies in the Age of Earned Media, which played to a packed house. In our audio interview, we discuss with Tom why search marketers need to be paying attention …

Google Claims No Bias for YouTube In Search Results – Do You Believe It?

ReelSEO earlier covered prominent search marketers' growing concern over what they perceive as Google's strong bias for YouTube in its universal search results. I recently posed that question to Google's CPG Industry Director, Kevin Kells, and ad tech's keynote speaker.

Meet Us At 2008 Chicago AdTech Conference

ReelSEO is inviting speakers at the adtech Chicago 2008 conference for on-camera interviews for their respective publication websites, who can speak about how their company's products, services, or activities are beneficial to online marketers in the video industry, along with what issues and trends they …

Adtech Chicago Preview – Video Sessions

The adtech Chicago conference for August 5-6th at Navy Pier is scheduled to feature 7 sessions which are either video-specific or make mention online video in their session description. Read article… The video related sessions for ad:tech Chicago are: The State of Online Video: Going Beyond the Pre-Roll …

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