Topic - Online Video & adtech
Yahoo gives up on search video ads, Google and others still experimenting
During the Q&A portion of the adtech Chicago session, The State of Online Video: Going Beyond the Pre-Roll, I asked panelist Rebecca Paoletti, Director of Video Strategy for Yahoo!, if her company was planning to roll out video ads in universal search results. Her response was the same as last year’s, “no.” She claimed that Yahoo’s attempt and failure with video search ads was an “across-the-board” situation for all search engines. Google, however, said that wasn’t so. Was it an large oversight by Yahoo!, or just a ploy to get more focus away from video search, where Yahoo! is finding it harder to compete?
Video in Social Economy – Interview with Lemonade.com’s CEO Tom Zawacki
We caught up with Tom right after his session at ad-tech Chicago: The Banner is Dead: Digital Advertising Strategies in the Age of Earned Media, which played to a packed house. In our audio interview, we discuss with Tom why search marketers need to be paying attention to the social side of e-commerce, the consumer behavior distinctions between search and social, how the upcoming years will see a sizeable growth of video with consumer generated commerce, along with his recommendation on what company is already doing an excellent job of combining video with product reviews.
Google Claims No Bias for YouTube in Search Results – Do You Believe It?
ReelSEO earlier covered prominent search marketers’ growing concern over what they perceive as Google’s strong bias for YouTube in its universal search results.
I recently posed that question to Google’s CPG Industry Director, Kevin Kells, and ad tech’s keynote speaker.
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Meet Us at 2008 Chicago AdTech Conference
ReelSEO is inviting speakers at the adtech Chicago 2008 conference for on-camera interviews for their respective publication websites, who can speak about how their company’s products, services, or activities are beneficial to online marketers in the video industry, along with what issues and trends they can provide commentary and analysis on.
Adtech Chicago Preview – Video Sessions
The adtech Chicago conference for August 5-6th at Navy Pier is scheduled to feature 7 sessions which are either video-specific or make mention online video in their session description. Read article…
