Adtech Articles

The Art of Enchantment: How-to Captivate Audiences, Viewers, and Customers

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in this week's New Media Minute.

The Online Video Weekly News Reel - Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 ...

Self-Service Video Production Platform Review – Interview With AditAll

http://www.reelseo.com/self-service-video/8104/ ReelSEO's Grant Crowell interviews AddItAll.com's Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.

Clickable Video Monetization – Interview With CEO of VideoClix

http://www.reelseo.com/clickable-videoclickable-video/8028/ - VideoClix's CEO -Babak Maghfourian talks about their video delivery platform producing “clickable revenue” for advertisers and publishers.

Turning Video Value Into Real Wealth - Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, ...

Monetizing Video Content With SEO – Interview With Red Bricks Media

http://www.reelseo.com/seo-red-bricks/7933/ ReelSEO's Grant Crowell interviews Ed Kim of Red Bricks Media about the importance for publishers to include Video SEO in their video content syndication efforts.

Online Video Syndication and Licensing Strategies – Interview With Digitalsmiths

http://www.reelseo.com/syndication-licensing-digitalsmith/7880/ ReelSEO interviews Ben Weinberger of DigitalSmiths about the importance of professional video syndication and video licensing strategies for online video content.

Video Marketing and Fair Use EBook – Discount for ReelSEO Readers!

Media Mogul Daisy Whitney today released her eBook: Keeping You and Your Content Out of Court: A guide to understanding the Fair Use Doctrine in the digital media age. This eBook is being touted as a "must-read for media producers," and is now available for ...

User Generated Video Platforms - "Show Me The Money"

http://www.reelseo.com/show-me-money/7850/ Can companies be profitable creating a UGC platform for video content? Is it time to be have this expectation for user generated video content? Grant does his rant and says yes, its time to say, “show me the money!”

Online Video and The Fair Use Doctrine - Interview With Daisy Whitney

http://www.reelseo.com/fair-use-daisy-1235/ Fair Use in Online Video - What are the important legal issues as they relate to the "Fair Use" doctrine with online video and digital media?

Adtech San Francisco - Online Video Marketing Coverage

http://www.reelseo.com/ad-tech-san-francisco/ We are at the adtech conference in san francisco talking about what is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?"

Can User-Generated Video Work As A Business Model? Interview With Wikipedia CEO Jimmy Wales

ReelSEO's Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can ...

Video Widget Tips – Interview With Avenue A | Razorfish’s Jeremy Lockhorn

http://www.reelseo.com/video-widget-tips/ Interview with Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.

Measuring Online Video - Interview With ComScore's Josh Chasin

http://www.reelseo.com/interview-comscore-measuring-video/ ReelSEO's Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

Yahoo Gives Up On Search Video Ads, Google and Others Still Experimenting

During the Q&A portion of the adtech Chicago session, The State of Online Video: Going Beyond the Pre-Roll, I asked panelist Rebecca Paoletti, Director of Video Strategy for Yahoo!, if her company was planning to roll out video ads in universal search results. Her response ...