Topic - Online Video & adtech
Self-Service Video Production Platform Review – Interview with AditAll
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I recently interviewed Arthur McKinley, VP of Marketing and Business Development for web-based self-service video creation platform AditAll. AditAll is promoting its video platform as directly suited online publishers and advertisers looking to produce short-form video and video ads quickly and affordably, saving the time and money from shooting custom footage with professional videographers and production houses.
Clickable Video Monetization – Interview with CEO of VideoClix
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I recently interviewed VideoClix’s CEO and “creator,” Babak Maghfourian on the expo floor of adtech San Francisco, CA at the Moscone center, sharing with us about their video delivery platform for clickable revenue for both advertisers and video content publishers – a video distribution platform based around clickable video monetization.
Turning Video Value into Real Wealth – Interview with Shelly Palmer
I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.
I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video, the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.
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Monetizing Video Content with SEO – Interview with Red Bricks Media
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Grant Crowell back from the adtech conference in San Francisco. Last week, I had the pleasure of interviewing Ed Kim, CEO of the search and performance marketing firm, Red Bricks Media. Last year, ReelSEO’s Mark Robertson and I spoke with Ed the Video SEO panel at PubCon along in Las Vegas.
I talked with Ed after the panel he spoke on – Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing – about the importance around syndicating and licensing professional video content online, while incorporating SEO strategies for that video content.
Online Video Syndication and Licensing Strategies – Interview with Digitalsmiths
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Grant Crowell back from the adtech conference in San Francisco. I recently did a video interview with Ben Weinberger, CEO and Co-Founder of the digital video content publishing and indexing technology provider, Digitalsmiths. I talk with Ben about the panel he moderated, Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing, and the questions around syndicating and licensing professional video content online.
Video Marketing and Fair Use eBook – Discount for ReelSEO Readers!
Media Mogul Daisy Whitney today released her eBook: Keeping You and Your Content Out of Court: A guide to understanding the Fair Use Doctrine in the digital media age. This eBook is being touted as a “must-read for media producers,” and is now available for immediate download.
To get a 10% discount on this book, visit The New Media Minute eBooks section and enter the promo code “reelseo.” ReelSEO recent did a podcast interview with Daisy, and a video interview at the recent adtech San Francisco conference.
User Generated Video Content Platforms – “Show me the Money”
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Grant Crowell offer’s this “Grant’s Rant” from the adtech conference in San Francisco last week. He asks the question; Can user-generated video content be monetized so as to generate a positive ROI? Is it too early to be have this expectation? Grant says it is time; “show me the money!”
Online Video & The Fair Use Doctrine – Interview with Daisy Whitney
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Last week, we had the pleasure of speaking with online video expert and media personality, Daisy Whitney, about her soon to be released eBook titled, “Keeping Your Content (and yourself) Out of Court – A guide to understanding the Fair Use doctrine in the digital media age”.
We’re at the adtech Conference in San Francisco!
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Grant Crowell here at the ad tech conference in San Francisco, California. You may have caught my post yesterday about user-generated video content and whether or not it offers a sustainable business model.
Continuing with the theme of sustainable business models, I am asking the following question of speakers, video solutions vendors on the expo floor, and of our fellow colleagues in the online video industry:
“What is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?”
Can User-Generated Video Work as a Business Model? Interview with Wikipedia CEO Jimmy Wales
ReelSEO’s Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can traditional news companies use the wiki model for incorporating CGM video and build back their own news communities, or are the challenges too great? A special report from the ad:tech conference in San Francisco.
Video Widget Tips – Interview with Avenue A | Razorfish’s Jeremy Lockhorn
I recently interviewed Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish, right after his speaking session at the adtech Chicago conference, Widgets and Applications – The New Media Network. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.
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Measuring Online Video – Interview with comScore’s Josh Chasin
ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, “The State of Online Video: Going Beyond the Pre-roll.”
