Topic - Online Video & adsense
Youtube’s New Promoted Video Placement is Deceptive?
YouTube has changed some areas of their Promoted videos service. Is it good, bad or otherwsie? Plus is it still Promoted videos or has it simply become an expansion of the Related Videos area of the site? Let’s take a closer look at it and find out just what’s going on.
Lessons in Video & SEO – The JK Wedding Dance Video
A little video of a wedding entrance made a huge splash a couple weeks ago. You probably saw it. If not, you almost definitely heard about it. For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in various hip hop dance styles to a Chris Brown song named “Forever.” They were all pretty good dancers, too, except for one or two poor souls in the group.
YouTube Adds Call-to-Action Overlays – Drive Action off YouTube
You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they’re helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link off-site.
EveryZing Helps Customers Monetize Videos With YUME
EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.
Google Closes Book on AdSense Video Units
According to a recent Adsense Blog post by Arlene Lee Google will be ending the video unit project. If you’re not familiar with video units they allowed you to display YouTube content on your site and make money off of them. They stated that it “hasn’t had the impact we had hoped for.” I guess one might translate that into either not enough interest or not enough revenue generated. So it will end as of the end of April.
