Adsense Articles

Google AdSense is a program run by Google Inc. which enables publishers in the Google Network of content sites to automatically serve text, image, video, and rich media ads that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also own...

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question ...

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

YouTube seems to have adopted Google's talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what's going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

Is YouTube's Piracy Problem Holding Up Movie Rental Deals With Studios?

The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The ...

YouTube Profitability Watch Update - 2011 to Top $2.25B?

Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year ...

YouTube Promoted Videos 2.0 – A Look Into YouTube's Promoted Video Ads Program

ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today's public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

New "Google New" Helps You Keep Up With Everything New At Google

If you care about how well your content--video included--ranks in Google's search results, you probably try to pay attention to the many Google announcements related to their products and services.  But with so many products and services--and tons of specialized Google product blogs--it can be ...

Brightroll Exchange Rolls in $1M Video Ad Sales in August

The first month of Brightroll's new Exchange (BRX) seems to have been successful as they topped $1 Million dollars in ad sales. Well done all around! But wait, there's more...

YouTube Sees Massive Influx of Display Advertisers

Someone finally gets some solid numbers out of YouTube's notoriously mum parent company. Well done Bloomberg.  Apparently YouTube is doing well at drawing in new advertisers and has over the past year seen a 10x increase in advertisers.

Online Video Ads Vs Search Ads - The Fight of The Decade

Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day ...

The YouTube Profitability Watch

Some people like to have death watches, others like to have jelly watches, some like to have Rolex watches and some just like to watch (pervs!). Us? we like to have the YouTube Profitability watch. Alright, so I made that last part up but really ...

Lessons In Video and SEO - The JK Wedding Dance Video

A little video of a wedding entrance made a huge splash a couple weeks ago.  You probably saw it.  If not, you almost definitely heard about it.  For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in ...

YouTube Adds Call-to-Action Overlays - Drive Action Off YouTube

You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they're helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link ...