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Why YouTube’s CPM Has Only One Way To Go...Down

Why YouTube’s CPM Has Only One Way To Go...Down

With the ability to monetize content now open to everyone, YouTube's advertising model is becoming unsustainable which means there is only one way for CPM rates to go - and that's down. Creators need to be less Adsense reliant and look for other revenue opportunities.

What It Takes To Make A Living From YouTube's Partner Earnings

What It Takes To Make A Living From YouTubes Partner Earnings

Earning a full time living from YouTube is a reality for many creators but what exactly does it take to reach that goal? We look at some of the revenue streams available such as ad monetization, paid subscriptions, sponsorship deals or a content partnership with a Multi Channel Network.

TrueView In-Stream Video Ads Are Coming To Online Gaming

TrueView In Stream Video Ads Are Coming To Online Gaming

TrueView's skippable in-stream video ads are now very much part of the YouTube experience and they have worked so well that Google are offering online gaming sites the opportunity to benefit from the revenue generator.

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

How to Diversify Your YouTube Income and Create Products for Your Audience [Creators Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question ...

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

YouTube seems to have adopted Google's talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what's going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

Is YouTube's Piracy Problem Holding Up Movie Rental Deals With Studios?

Is YouTubes Piracy Problem Holding Up Movie Rental Deals With Studios?

The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The ...

YouTube Profitability Watch Update - 2011 to Top $2.25B?

YouTube Profitability Watch Update   2011 to Top $2.25B?

Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year ...

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