Online Video Topic - " advertising "
Video Ads are THE Most Effective Ad Format
Posted
June 30, 2009 |
Comments 
In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
Streaming Media Market to Grow 135% Over 5 Years
Posted
June 29, 2009 |
Comments
It is estimated that the streaming media business segment will generate more than $78 billion in revenue in the United States over the next six years. That’s a fat stack of cash!
BrightRoll Makes the List of Lists – Top 10 Video Property
Posted
June 28, 2009 |
Comments
Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
One Giant Leap for Online Video Advertising – Solidarity
Posted
June 22, 2009 |
Comments
It’s recently been said that the recession is slowing the adoption of online video for marketing purposes. But it’s not really the only reason. There are many other reasons that advertisers and marketers aren’t jumping on the bandwagon and joining the online video ‘revolution.’ Here’s my quick list of what we need to do before we can expect it to gain complete widespread acceptance like other forms of marketing and advertising.
Creative Media Agencies and Video SEO – CIMA Interview
Posted
June 17, 2009 |
Comments
This Thursday June 18th I’m covering the Chicago Interactive Marketing Association’s (CIMA) event titled “Creative, Technology, Media, and Analytics.” I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies’ and marketers’ opportunities and challenges with greater client acceptance of online video into their campaign budgets, and clients’ growing interest and importance of SEO in video campaigns. Listen to the podcast interview below with panelist Elisabeth Bleser of Incognito Digital for extended pre-event coverage.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Podcast: Download
Recession and State of Online Video Industry Limit Adoption
Posted
June 16, 2009 |
Comments
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
Online Video is Key to Automotive Industry Recovery?
Posted
June 12, 2009 |
Comments
If you’re to believe recent statistics into an automotive recovery then you might believe that social media and networking are going to help. Or you might believe that billions of taxpayers dollars are actually driving any potential recovery for the US automakers. Your choice really.
Eric Franchi recently published an article at Online Video Insider where he offers up some statistics from a recent Google-sponsored study on the matter. Since Google sponsored it, and they sell advertising, it’s hard to believe the study could have been anything but positive.
Interactive Video Ads Increase Effectiveness?
Posted
June 8, 2009 |
Comments
Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was a resounding, “We Want More Interactivity in Video Ads.”
73% of video marketers agree that adding interactivity to a video ad will increase the effectiveness of the ad. And thank God for that answer. I do wonder about the other 27% who disagree. I mean, how the heck would you get the idea that incorporating greater interactivity might not increase conversions/effectiveness/etc…? Not to say that the question shouldn’t have been asked. Clearly it is important for companies in the video advertising space to understand what is most important to the marketers that are leveraging video advertising.
Podcast: Download
Ideal Duration for Internet Video Ads? Ask within!
Posted
June 7, 2009 |
Comments
Looking for the optimal video ad length? Not sure how many times a user should ever be exposed to that particular ad? Well, now we’ve got the answers thanks to Lotame, an online advertising company.
Lotame decided it was time to get some firm numbers down in regards to optimal ad length and exposure so they, like everyone else these days, did some research. They did the research using ad campaigns for shows that were basically to raise interest in the show and get viewers to watch (tune-in ads if you like). They found that too much exposure to a particular brand or ad will simply turn users off and make them steer clear.
Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll
Posted
June 4, 2009 |
Comments
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought that a chat was in order.
