Adobe Articles

Online Video Weekly News Reel 17 April 2011

We're here to reel in the hits in the online video industry once again my friends. It's Sunday morning, you're sitting on your patio looking at the ocean, or lounging about in a big fluffy bathrobe with equally fluffy slippers, sipping your morning cup o' ...

Adobe Pass Unlocks TV Everywhere

Adobe wants its Flash player to the be the one stop shop for the TV Everywhere industry. With that in mind they've revealed the Adobe Pass, an authentication service which can gate premium content for cable and satellite operators as well as broadcasters online. The ...

Adobe Releases Wallaby Flash to HTML Converter Preview

The cool tool I wrote about some time back from Adobe that will allow you to take your Flash and transport it to HTML will get a preview release today. While it might not be amazingly cool, it could certainly help all those Flash programmers ...

The Online Video Weekly News Reel - 6 March 2011

February is gone, March is here, winter's ending, spring is near. Well it might not feel like it in parts of the world as there's snow in Milwaukee and it's still below freezing here in the Czech Republic, but temperatures are starting to rise, days ...

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe recently announced features for the new 10.2 Flash. Among the claims are 34% more efficient, inclusion of the H.264 codec and support for more mobile devices and platforms. Also, and this seems to be the way the whole industry is going, they have included ...

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some ...

Weekly Web Video Industry News Reel - The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the ...

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. ...

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend ...

YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFrames

Have you ever embedded a YouTube video on a blog or other website? If so, you're probably familiar with the code format--it has long been made up of Flash-based "object" tags. But now, without any formal announcement or promotional fanfare (with the exception of a ...

Google Chrome To Drop H264 - How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open ...

The Sunday News Reel – Week of 25-31 October, 2010

Yep, another weekend has arrived and I've pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and ...

Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool

If you read ReelSEO regularly you'll be aware that yesterday I wrote about how Adobe teamed up with Kaltura on an online video player featuring both Flash and HTML5. Well their efforts to remain the leader in online media for websites haven't stopped there. With ...

How The HTML 5 War Has Been Won, By Adobe and Kaltura

Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 ...

The Sunday News Reel – Week of 18-24 October, 2010

Brrr! It's cold over here (well at night anyway). I do believe there's snow at the top of the local mountain already. That would be Ještěd for those that are interested, on a clear winter day I can see it from my office window, we ...