Weekly Web Video Industry News Reel - The Egyptian Edition
Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the meantime, here's the news round up for the week.
Fear and Loathing in Online Video: The Video Codec Conundrum Continues
My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. It's been almost two weeks now since Google made that ...
Finding Your Audience with Heat-Seeking Online Video Marketing Missiles
Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than ...
YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFrames
Have you ever embedded a YouTube video on a blog or other website? If so, you're probably familiar with the code format--it has long been made up of Flash-based "object" tags. But now, without any formal announcement or promotional fanfare (with the exception of a post on the API blog), YouTube has quietly changed the ...
Google Chrome To Drop H264 - How Will This Affect You?
Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open source formats like its own WebM or Theora. Like shot ...
The Sunday News Reel – Week of 25-31 October, 2010
Yep, another weekend has arrived and I've pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and I think I need a holiday. Someday maybe when everyone ...
Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool
If you read ReelSEO regularly you'll be aware that yesterday I wrote about how Adobe teamed up with Kaltura on an online video player featuring both Flash and HTML5. Well their efforts to remain the leader in online media for websites haven't stopped there. With the rise of the iOS devices and the rift between ...
How The HTML 5 War Has Been Won, By Adobe and Kaltura
Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 video player widget into their Dreamweaver web framework via the ...
The Sunday News Reel – Week of 18-24 October, 2010
Brrr! It's cold over here (well at night anyway). I do believe there's snow at the top of the local mountain already. That would be Ještěd for those that are interested, on a clear winter day I can see it from my office window, we don't have many of those though. Anyway, what better reason ...
The Sunday News Reel - Week of 3-10 October, 2010
I'm back from my apparent slacking off last weekend (you do know that playing video games is my job right?!) This week, now that Mark has a new appreciation of the work one of these requires, we've gone back to combining it all into one article for you so you can grab your Sunday morning ...
Behind-the-Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways
Coincident TV, like Qoof, wants to make your video content more interactive. However, unlike Qoof who was aimed more at eRetailers, Coincident TV is aiming to bring more content into the video viewing experience and integrating other content as well. I did not get to use Qoof's software personally so I have no idea how ...
YouTube's 6 Reasons Why HTML5 Won't Replace Flash, Yet
YouTube agreed with us on several points lately. We're not sure if they knew they were doing it or not but they have. The main point is that while HTML 5 is cool and has a lot of potential, it's not going to replace Flash very soon.
Brightcove Now Serving Video To Android Mobile Devices
If you create video and put it online, then the chances are good that you'd actually like people to be able to see it. And as more and more web users go mobile--using smart phones and other mobile devices for their browsing, discovering, and sharing activities--it's rapidly becoming vital that your video be viewable on ...
HTML5 Is Better Than Sliced Bread for Online Video Advertising!
A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all the bandwagons rolling by.
Google's VP8 WebM and HTML5 - What It Means for You
Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used in Skype). Ever since the first rumors of this acquisition emerged, the online video community has speculated what this would mean for HTML5 video and its current issues around codec support. Last Wednesday, Google finally made the announcement ...
