Adobe Articles

Video Content Drives Social Engagement, Gains Ground on Mobile [Report]

The U.S. Digital Video Benchmark 2012 Report from Adobe takes an in-depth look at how video content encourages strong viewer engagement and how mobile devices are becoming an essential part of the viewer experience.

An In-Depth Look at Adobe's Next Generation of Pro Video Apps

Adobe is revealing the next generation of their professional video and audio products: Adobe Story, Prelude, Premiere Pro, Audition, After Effects, SpeedGrade and Media Encoder. The company is clearly embracing the market for video production and is ever more committed to delivering value to pros from pre to post - and then some - AND, ReelSEO got a sneak peek look at the new features.

The Weekly Online Video News Round Up

It's another week and there's all sorts of news popping up as usual. Later this week we'll get the much-hyped Windows 8 and that might change a few things. If you haven't read up on IE 10 in Windows 8 and how it's handling Flash (or ...

The War on Adobe Flash is Rekindled in Internet Explorer 10

Oh Microsoft... all those anti-monopoly sanctions quietly end, and you go right back on the attack. This time with Internet Explorer 10 and its Metro version which will not easily support Adobe Flash. I think I smell another anti-competition lawsuit in the making.

Weekly Online Video News Round Up - Punk Rock Edition

So Sunday I saw The Vibrators, some seriously old school punk rock. They're touring the US and have been around for 36 years. Go see them if you dig punk. If not, read this weekly news round up on the world of online video. See ...

Monetize Your Online Video Content With These Paywall Solutions!

I have been working on this article for some time, since I came to realize that there was no information on their site about getting set up, how much it cost or even where to look. There's so much information to plow through and the ...

List of Cloud-Based Video Encoding Tools and Services

With the rise of software-as-a-service (SAAS) and infrastructure-as-a-service (IAAS) I thought it was about time we started compiling a list of web-based video encoding options. This is not a list of online video platforms but rather a set of places that you can upload a ...

NBC Requiring Pay TV Subscriptions for Online Olympics Coverage, Erodes Olympic Values

The Olympics are the latest victim of big money, well OK, maybe not the latest. There's been big money wrapped up in Olympic Games and their coverage for years. But this year, NBC has decided that, if you want to watch online, you need to ...

Why Adobe Really Dropped Their Mobile Flash Support

Many, especially the zealous Apple supporters, would have you believe that Apple killed Flash. In reality, it's HTML5 that might be the ultimate demise of Flash, but it won't be this year and probably not next year either. A recent article at TechCrunch took an ...

A Look at Our Video Setup, Equipment, and Software Used for the ReelWeb [Creators Tip #45]

There have been a lot of questions recently regarding the setup in my new location in Cincinnati. In this week’s episode of Creator’s Tip we go through a behind the scenes look at some of the equipment and tips used each week to produce the ...

Weekly Online Video News Roundup - Super Hot Summer Starts Edition

Summer roared into Wisconsin with highs in the mid-90s which, of course, meant my home office was unbearable and I had to try and escape as much as possible to cooler airs (and beverages). It's just 80 degrees in the office today so I thought ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

Basic Video Editing Tips for YouTube - The YouTube Advertiser Playbook: Part 3

There's nothing like the thrill of taking a whole bunch of footage you just shot and piecing it together towards the final product.  Editing can be every bit as creative as the shooting of the video, and for me, it's far and away the funnest ...

Break into Primetime with Adobe's New Integrated Video Platform

So, as I previously mentioned, I chatted with Adobe about their Project Primetime and its new features which they've just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it's all ...

Adobe Cloud Gets Creative, Brings PrimeTime with it

I'm tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two ...