Topic - Online Video & Adobe

Adobe Sees Big Money in Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:

Adobe’s Omniture Acquisition – Smart Buy Or Foolish Move?

The tech world is abuzz with the news of Adobe’s purchase of Omniture, the Utah-based software company.  While Omniture’s core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered around the financial aspects.

Understanding FLV and SWF – The Basics of Flash Video

If there are any non-technical folks out there that have been wondering what the heck the difference is between FLV (Flash Video) and SWF (Shockwave Flash) file formats, you are in luck.  In this short video from Sorenson Media, Technical Support Specialist Jeff Udall provides a quick overview and helps to explain how FLV and SWF formats work together to create the Adobe Flash online video experience.

eTailers Improve ROI with Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Livestream APIs and Brightcove Integration

Livestream, formerly Mogulus, have released a set of open APIs for the service expanding the ability to integrate it into your online video strategy. Plus the service is also now able to integrate its live streaming with the Brightcove video player.

HD Online – Watch Upload & Share High-Definition Videos

With the ever expanding acceptance of high definition video it’s no wonder that making a list of sites that support it is an ongoing task. So this time around it’s my turn to update you on all the latest and greatest places where you can find, watch, upload and share HD video online.

Google Gets ON2 Video Compression

Google is in the buying mood again it seems as they recently gobbled up ON2 Technologies who create high-quality video compression technology. What’s that mean for the video web? One can never be certain, can one? But we’ll tell you what WE think.

Adobe Gets Serious with Open Source – Opens up that MF

Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.

Open Video – What is Open Source Video all about?

As 2009 unfolds, three things about online video become clear:

1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.

Flash Video Obsolete with HTML 5? Open Video Standards

HTML 5 <video> tag  – It’s the end of the world as we know it and Flash feels fine? No, probably not. with the prophesied coming of HTML 5 and the video tag, Flash could be on the very short end of a very long stick and the new messiah for online video could take the world by storm. In fact, without some severely significant reasons to continue using it I daresay that it could go the way of the Dodo in regards to online video. I mean seriously. Within a year or so we simply won’t need it (though Microsoft will probably either drag their feet or screw up the IE adoption of HTML 5 so maybe that’s 2-3 years).

Now, let’s not just automatically write off the old bird shall we? I mean it’s got a lot of things going for it, it’s the old flame we want to keep ignited, not just a Flash in the pan. We’ve been through a lot with her and well, some of us love her. Simply put, she’s everywhere. Everyone is using it, almost everyone has the plugin installed, and nearly every internet user has some idea of what it is so even if they don’t have it installed they’re more than happy to install it.

Microsoft Bing Video Search – A Quick Overview

Microsoft has launched their new Google competitor, bing, complete with video search and everything.

Slimming Down in a Fat Market – Ooyala Steps up with New Video Player

Last week, Ooyala, an online video platform that we’ve covered many times in the past, released a completely overhauled, “Slim” new version of their video player. The new player has been aptly named, “Swift” because it is designed to offer improved playback with a faster loading, reduced size player.  This, in addition to several other advanced features, is a major update for Ooyala customers.