adBrite Articles

AdBrite, Inc. is an online advertising network, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Originally founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 and now serves advertisements on hundreds of thousands of sites, according to their published statistics. AdBrite is backed by Sequoia Capital, Mitsui, and DAG Ventures.
On February 12, 2008 the company launched Spott.com, a link exchange program that enabled si...

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed ...

Brightroll Teams with adBrite for Real-Time Video Ad Bidding

Brightroll is working to expand its reach and yours as advertisers. Today they announced a new partnership with adBrite that will bring their real-time bidding on pre-roll ads to the display exchange. Since adBrite is large, like second place behind Google large, this is a ...

Media Metrix November 2010 - Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  ...

2011 Online Video Advertising Trends & Predictions - Part II - Real-time Bidding

I reached out to some of the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided ...

2011 Online Video Advertising Trends & Predictions - Part I - Branded, Interactive, and Mobile

I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run ...