Video Ads Generate 3 Times The CPM of Banner Ads
More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released "Digital Pricing Benchmarking Study." So, ...
Adap.tv Helps Publishers Adapt To Video Advertising
This past week at the Streaming Media East conference in New York City, I had the privilege of speaking with the CEO of Adap.tv, Amir Ashkinazi. Prior to forming adap.tv, Amir was a founder and the CTO of Shopping.com. Amir told me all about their ...
New Open Source Video Advertising Platform
Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform. Adap.tv OneSource empowers publishers to add, configure, and optimize video advertising across virtually all ad sources and all formats using sophisticated technology and a ...


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