Topic - Online Video & adap.tv
Adap.tv Launches Online Marketplace For Video Advertising
Adap.tv has launched a brand new online marketplace called “atm” for video advertising that the company is calling the first of its kind, with the aim of bringing the power of advertising exchanges to online video.
Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
Adap.tv Empowers Publishers to Serve Own Video Ads by Extending Capabilities of Existing Display Ad Servers
Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced a strategic product that extends the capabilities of leading ad display management systems, DoubleClick DART and Microsoft Atlas AdManager, to serve ads onto video. Through the addition of this new capability on Adap.tv OneSource, publishers can fully participate in the lucrative arena of online video advertising.
MediaMelon Launches New Video Overlay Network (VON)
Even thought HD video is still a ways off in terms of being available to the masses online, strong progress has been made recently by some companies with a goal of efficiently delivering HD video via IP networks to millions of consumers. MediaMelon is one of these networks who’s goal is to improve the efficiency and visual quality of high-definition HD video delivery, at full screen, that can be played and accessed from a web-browser without the need for a desktop application.
MediaMelon today announced the availability of the MediaMelon Video Overlay Network™ (VON), an application-layer software-enabled network to significantly improve the profitability of online videos for content distributors and their service providers while also enhancing the consumer viewing experience.
Adapt.tv Introduces New Pre-Roll Video Ad Format
Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today introduced a new ad format for online video advertising designed to enable video publishers to maximize revenue while protecting viewers from lengthy pre-roll video ads. The new format will also help online advertising networks sell lucrative video ad campaigns to clients without the need for building costly video infrastructure and employing unnecessary staff.
thePlatform Now Offers the Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry’s largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail.
Video Ads Generate 3 times the CPM of Banner Ads
More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study.” So, are publishers turning more and more to video ad networks to monetize remnant video advertising?
Adap.tv Helps Publishers Adapt to Video Advertising
This past week at the Streaming Media East conference in New York City, I had the privilege of speaking with the CEO of Adap.tv, Amir Ashkinazi. Prior to forming adap.tv, Amir was a founder and the CTO of Shopping.com. Amir told me all about their open universal video advertising solution and platform, OneSource. The OneSource publisher integrates multiple advertising networks with tracking and optimization functionalities that help publishers make the most of online video advertising and monetization.
New Open Source Video Advertising Platform
Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform.
