Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion
comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in on Hulu who is just about 250 million ads up ...
VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix
So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, and Hulu was number one in ad impressions.
YouTube Partner Channels Added To comScore Video Metrix for July 2011
With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the top partners, just a select few.
Better Video Ad Targeting With Object & Facial Recognition Technology
Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them. So now, through TubeMogul, you should be better able to ...
Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June
Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received from comScore about their Video Metrix numbers, to sort of ...
May 2011 Nielsen vs. ComScore Online Video Numbers
It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture when you're able to compare the two. Not at all ...
Online Video Numbers Hold Steady for April, Except at AOL
comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there was a dip in February but a resounding rebound in ...
Horizon Media & Adap.tv Join Forces For New Video Advertising Platform
Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats a better way to buy video ad placements.
Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average
After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is in the air, Play Ball!
Innovid Puts Social Network Interactivity in Pre-Roll Video Ads
Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i's. But hey, I suppose it's more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope it is. The new iRoll gives advertisers a new set ...
Mid-Week Online Video News Reel March 30th
It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little extra information in the process (and coverage for the things ...
The Online Video Weekly News Reel - Brno Edition
On the road again... I'm traveling to visit some friends in Brno (the second largest city in the Czech Republic) and if you think that's hard to say try "strč prst skrz krk" which is a Czech idiom. But as always I am tasked with bringing you your Sunday reading of what was hot here ...
Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb
This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...
VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers
comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing them, let's just look at them. Plus, it's Friday and ...
The 2010 Online Video Report Card - Consumption Grows Across The Board
comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...
