ad networks Articles

...

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing ...

The 2010 Online Video Report Card - Consumption Grows Across The Board

The 2010 Online Video Report Card   Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed ...

Mobile Video Is 25% More Sticky Than Online Video?

Mobile Video Is 25% More Sticky Than Online Video?

Rhythm NewMedia recently released their Mobile Video Advertising Report for Q4 2010 which had some interesting findings in it. However, they are the largest mobile video ad network and all of the findings in the report are based on metrics from their network so a ...

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B ...

Online Video Predictions for 2011: Are You Ready for The Storm?

Online Video Predictions for 2011: Are You Ready for The Storm?

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It's the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of ...

2010 Internet Television In A Nutshell and 2011 Predictions

2010 Internet Television In A Nutshell and 2011 Predictions

Some might say that 2010 was the year of Internet TV's emergence. Sure, there were a lot of things that went right for it during the year and a couple things that didn't. So let's take a look at the highlights including the new Apple ...

Media Metrix November 2010 - Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

Media Metrix November 2010   Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  ...

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks ...

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading ...

2011 Online Video Advertising Trends & Predictions - Part I - Branded, Interactive, and Mobile

2011 Online Video Advertising Trends & Predictions   Part I   Branded, Interactive, and Mobile

I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run ...

↑ Top