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List of Online Video Platform APIs

As most of you know, an online video platform provides companies with video hosting and delivery services among various other features and functionality that can vary (analytics, ad networks, HD support, etc...).  Many of these online video platforms (and there are just too many right now ...

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable ...

Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?

Are people watching videos during the day? At Work? Doesn't everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much...

How To Make Online Video Accessible To SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there's a ...

Microsoft, Yahoo Search and You - The Reel Deel

Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed ...

SES San Jose 2009 Offers New Focus On Social Media and Video

The Search Engines Strategies Conference & Expo (SES for short) has got some big names lined up. It was recently announced that on 11 August,  Clickz, Google and YouTube will hold an event (no not for Christophor Rick's Birthday...though it's the same day) in conjunction with ...

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

Digital Agencies and Client Challenges With Video – CIMA Recap

I recently covered the Chicago Interactive Marketing Associations' panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of ...

Streaming Media Market To Grow 135% Over 5 Years

It is estimated that the streaming media business segment will generate more than $78 billion in revenue in the United States over the next six years. That's a fat stack of cash!

One Giant Leap for Online Video Advertising - Solidarity

It's recently been said that the recession is slowing the adoption of online video for marketing purposes. But it's not really the only reason. There are many other reasons that advertisers and marketers aren't jumping on the bandwagon and joining the online video 'revolution.' Here's ...

Tremor Media Rocks New Web Video Ad Format

Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they? Tremor Media is now offering up what ...

VUDU, Brightcove To Deliver Content To Set Top Box

Two big names now getting together to offer one big service. Brightcove,  a leading video delivery platform and VUDU a home theatre digital content provider, have hopped on the couch together to put some ad-supported digital content onto set top boxes everywhere. Through the agreement, ...

IAB VPaid Guidelines - Video Player–Ad Interface Definition Guidelines

Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players. Last week they released their Video Player–Ad Interface Definition Guidelines (VPAID) which looks at simplifying the buying and selling ...

Microsoft Focusing On Future of Online Video

Microsoft held their second annual digital showcase last week in New York. On display were several forward-looking concept pieces including online video. "We've made an investment in premium content centered around video," said Senior Director of eastern U.S. sales at Microsoft Advertising Rick Song, when ...

EveryZing Helps Customers Monetize Videos With YUME

EveryZing, the media industry's go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and ...