ad networks

YuMe Steps Into Silverlight Video Ad Delivery

YuMe announced they have now got a first Silverlight-friendly video ad network. That means users can implement the new ACE technology in Silverlight players and...

Apple IAds HTML 5-based Interactivity

Apple announced they are getting into the mobile ads business with iAds. This was coupled with the Apple iPhone OS 4.0 announcement. They'll offer developers a ...

Google's In-Stream Video Advertising Predictions

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7t...

What Google Could Do With Brightcove

Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is spec...