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The Weekly Online Video News Round Up – Hulu &Netflix Edition

The Weekly Online Video News Round Up   Hulu &Netflix Edition

If you're anything like me, you had a pretty busy week. Maybe your dealing with back-to-school madness or just started a new job? Whatever the specific details of your life, we all get sidetracked and distracted throughout the week, which means we miss important news …

The Social Video Blueprint, Part 3: It’s About Views, Not Impressions

The Social Video Blueprint, Part 3: Its About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper …

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received …

Hulu Subscriptions to Top One Million This Summer, Proud of Massive Ad Load

Hulu Subscriptions to Top One Million This Summer, Proud of Massive Ad Load

Hulu just remarked on their somewhat remarkable Q2 2011. No revenue numbers were released but there were some other numbers including the fact that they expect to top one million subscribers to Hulu Plus by the end of summer.

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those …

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is …

Online Video Numbers Hold Steady for April, Except at AOL

Online Video Numbers Hold Steady for April, Except at AOL

comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there …

12 Ways Brands & Businesses Can Utilize Online Video

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a …

Welcome to Personalized, Geographically Targeted Video Advertising

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, …

Online Video Weekly News Reel – The Big Move Edition

Online Video Weekly News Reel   The Big Move Edition

Some of you may know that I live in the Czech Republic, but I'm an American by birth. After six years living in Europe I have decided to return to America. This has caused much happiness and an equal amount of sadness. But as a …

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