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SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of …

Future Of Television: Internet TV To Explode In 2012

Future Of Television: Internet TV To Explode In 2012

Mark Suster is a technology entrepreneur turned venture capitalist. He's started and sold two companies, worked at Accenture, founded Launchpad LA and is a part at GRP Partners, the SoCal venture capital firm. So he has his finger on the pulse and recently spoke at …

The Great Canadian Online Video Advertising Boom is Coming

The Great Canadian Online Video Advertising Boom is Coming

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and …

The Weekly Online Video News Round Up – Lollipop Edition

The Weekly Online Video News Round Up   Lollipop Edition

Allow me to apologize for the very tardy nature of this online video news round up article. I've been dealing with an unexpected illness, and couldn't get it completed until now. We'll be back on our normal schedule for the article next weekend. Well, last …

Lack Of Standardization Holding Back Online Video Advertising Growth?

Lack Of Standardization Holding Back Online Video Advertising Growth?

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or …

Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately

Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately

This just sounds bad. On the surface you might think that Qwilt, a startup that was recently funded by Accel Partners, Redpoint Ventures, Crescent Point Group, RealNetworks founder Rob Glaser and other investors, has some really good ideas. Their technology is said to allow network operators …

Sorting Through Content with Affine Toothed Comb For Better Video Ad Targeting

Sorting Through Content with Affine Toothed Comb For Better Video Ad Targeting

I sat down with Mike Sullivan, the CEO and Co-Founder of Affine and we talked about what they do, why it's cool, and how the integration with LiveRail will be simply awesome for pretty much everyone. The new deal with LiveRail gives Affine /afajn/ access …

TidalTV Video Ads Come To Roku, But No Word On How it Will Integrate

TidalTV Video Ads Come To Roku, But No Word On How it Will Integrate

See, there is, eventually, no way to escape advertising. Even if you have got a Roku box and were streaming online videos. TidalTV just signed a deal with Roku to bring video advertising to their Roku boxes. Then again, you were probably experiencing video advertising …

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched …

DoubleClick Video Ads & Mobile Ads Join Lineup of Services for Publishers

DoubleClick Video Ads & Mobile Ads Join Lineup of Services for Publishers

Doubleclick adds a couple new tools to its lineup of services for publishers. Those two things include video ads and mobile ads. The two products were unveiled at PaidContent Advertising last week and details are slowly seeping out from everywhere.

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