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Behavioral Targeting and Video Search Marketing With AlmondNet

One of the big challenges for video marketers is finding the means to track the browser's purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral …

“Advergaming” In The Presidential Race – The Emerging Video SEO Opportunity

For nearly the entire length of the Presidential campaign  neither candidate was doing any notable online video marketing tactics outside of their own YouTube channel. That changed in the past couple of weeks, when "virtual billboards" for Barak Obama starting appearing in popular Xbox 360 games …

Adap.tv Empowers Publishers To Serve Own Video Ads By Extending Capabilities of Existing Display Ad Servers

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced a strategic product that extends the capabilities of leading ad display management systems, DoubleClick DART and Microsoft Atlas AdManager, to serve ads onto video. Through the addition …

The First Contextual Ad Platform To Leverage Image and Video Recognition Technologies Launched Today

Eyealike, a visual-based search innovator, today announced Eyealike VisualAd, the world's first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos …

Adapt.tv Introduces New Pre-Roll Video Ad Format

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today introduced a new ad format for online video advertising designed to enable video publishers to maximize revenue while protecting viewers from lengthy pre-roll video ads. The new format …

Online Video Advertising Industry Report for Q3 2008

Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, "State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video …

Video Ads Generate 3 Times The CPM of Banner Ads

More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released "Digital Pricing Benchmarking Study." So, …

iPhone Ad Networks Spring Up, Video Ads To Follow?

I'm sure you've all heard of that gadget called the iPhone. It's all the rage with…well just about everyone these days it seems. That interest is spreading to include advertisers and why not? With millions of units sold, a nice big touch screen and great …

YuMe To Serve Video Remnant Ads for Microsoft

Online video advertising ad network YuMe signed a deal with software giant Microsoft to sell remnant video advertisements (unsold inventory) across Microsoft's online properties, the companies announced. Under the agreement, YuMe will sell Microsoft's excess online video ads as part of YuMe's lineup of publishers, …

Adap.tv Helps Publishers Adapt To Video Advertising

This past week at the Streaming Media East conference in New York City, I had the privilege of speaking with the CEO of Adap.tv, Amir Ashkinazi. Prior to forming adap.tv, Amir was a founder and the CTO of Shopping.com. Amir told me all about their …

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