Apple announced they are getting into the mobile ads business with iAds. This was coupled with the Apple iPhone OS 4.0 announcement. They'll offer developers a 60% revenue split and Steve Jobs stated it's all HTML 5-based technology. Nifty!
comScore starts off another year of online video tracking and so do we. Many have reported on the decline in video views for January 2010 when compared to December 2009. However, even with the decline of 2.5%, when you look at the numbers year over ...
If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late. The conference and expo hall start on March 23, with partnered training beginning on the 22nd.
2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements ...
According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That's more than a Bilion a day. Who came out on the top for the month?
Ever wonder how many people wait through pre-roll advertisements vs. abandoning the video altogether? TubeMogul took it upon themselves to see just how many people are watching those coveted and lucrative spots and you might be surprised by their findings.
That's what ComScore is saying anyway. They say it's the first time the industry has topped that number and so it's a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month ...
ReelSEO's Grant Crowell conducts a video interview with Bismark Lepe, Founder and President of Products for the online video platform Ooyala, about how their solution also allows content providers to make money from their “premium” video content via their subscription models and pay-per-stream models – aka, “video for sale.”
Tod Sacerdoti from Brightroll recently dropped some stats pertaining to how they see the market shaping up and performing through the third quarter of the year. Some were quite interesting so I thought I would share them with you.
Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau's (IAB's) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?