ad networks Articles

...

Steve Jobs’ Flash Dance – Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Steve Jobs Flash Dance   Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Two big A's continue their row. The latest round was fired by Apple CEO, Steve Jobs in a lengthy blog post entitled 'Thoughts on Flash.' No it's not some new memory technique or a way to save your childhood before old age strips you of …

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers …

YuMe Steps Into Silverlight Video Ad Delivery

YuMe announced they have now got a first Silverlight-friendly video ad network. That means users can implement the new ACE technology in Silverlight players and generate revenue on the content finally.

Hulu Dances As Viewers Watch 2.4 Hours In February

Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what's that mean for the rest of the industry?

Apple IAds HTML 5-based Interactivity

Apple announced they are getting into the mobile ads business with iAds. This was coupled with the Apple iPhone OS 4.0 announcement. They'll offer developers a 60% revenue split and Steve Jobs stated it's all HTML 5-based technology. Nifty!

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over …

SES New York 2010 – The Year Video Takes Center Stage?

If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late.  The conference and expo hall start on March 23, with partnered training beginning on the 22nd.

Video Ad Networks – Where Should You Place Your Video Ads?

2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements …

Over 1 Billion Videos A Day In December (2009) Says ComScore

According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That's more than a Bilion a day. Who came out on the top for the month?

TubeMogul Reports Many Video Viewers Can’t Stand Pre-Roll

Ever wonder how many people wait through pre-roll advertisements vs. abandoning the video altogether?  TubeMogul took it upon themselves to see just how many people are watching those coveted and lucrative spots and you might be surprised by their findings.

↑ Top