Multi-platform advertising is a hit with agencies and marketers and many of them do spend and plan on spending more in cross-platform media buys. The NewFronts, now in their third year, are making their impact felt in video ad budgets..
The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend… TV is losing ground to digital video advertising. But is the money coming directly from the former’s budget and into the latter’s?
Errors, time-outs, no ads playing all mean lost revenue for publishers. Is it any wonder that some may not be interested in joining programmatic video ad marketplaces? Now one company aims to eradicate those reasons by giving publishers error reporting with what happened and how it affects them so they can remedy it. Cool stuff no?
Since brands, agencies and marketers aren’t digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
January didn’t quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn’t included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Netflix is putting a lot of time and energy into modeling neural networks and so I strip out the amazing technical jargon and look at it from a “what does it do for online video and video viewers” as opposed to a “how many GPUs does it take to train an artificial neural network in under a week?” See, why I took the other approach?
Leading video technology platform, Brightcove, has agreed to buy Unicorn media, a video advertising technology company. What exactly does this mean for publishers and consumers in the online video industry?
OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each