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Google TrueView In-Stream Takes AdWords for Video Mobile

Google TrueView In Stream Takes AdWords for Video Mobile

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the …

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes …

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook – Part 9

3 Must Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook   Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of …

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

Nike’s YouTube Videos Snatch Gold from Jaws of Official Olympic Advertisers

According to Demitri Kalogeropoulos of The Motley Fool Blog Network, “There are 11 multinational companies that make up the official list of worldwide sponsors to the Olympic games. And to get on this list they each pay a hefty premium for their places near the …

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

World records shattered every day, 10 million tweets sent during the Opening Ceremony alone and an ongoing brouhaha over the overbearing branding restrictions, you would think one event would dominate Unruly’s Global Ads Chart during July. But it is not the Olympics that sparked the …

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

RevZilla Motorsports Uses TrueView In Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service …

Who is Making Money on YouTube from Olympic Ads?

Who is Making Money on YouTube from Olympic Ads?

Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers …

Brands Race for Olympic Gold in Social Video Buzz With Unruly’s Brand Tracker Infographic

Brands Race for Olympic Gold in Social Video Buzz With Unrulys Brand Tracker Infographic

We talked about Unruly's social video lab recently and we were able to get some insight into what makes videos successful.  This year's Olympics will be getting a load of attention from Unruly this summer and they'll be tracking the brands that garner the most …

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't …

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook – Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into …

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