ad campaign Articles

...

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they’re good too.

That Hump Day Camel Won’t Stop: Top Branded Video Ad Campaigns for July 2013

That Hump Day Camel Wont Stop: Top Branded Video Ad Campaigns for July 2013

The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Unruly’s Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand’s video. A look into the automotive industry and video today.

The Top Branded Video Ad Campaigns for May 2013

The Top Branded Video Ad Campaigns for May 2013

Much of the same ads from April made the Unruly Viral Video Chart for May, but quite a few new ones were still able to make their mark. Quite a few phone ads, especially from Samsung, made the list, as well as Kmart’s new “Big Gas Savings.”

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand’s news feed, get picked up, and possibly become a viral video sensation.

The State of the Video Ad Industry in 2013 [Charts]

The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

In the effort to attract more advertisers at this year’s NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise.

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

↑ Top