ad campaign Articles

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.

The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

In the effort to attract more advertisers at this year's NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise.

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

To Make Brands Unignorable - John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, ...

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and ...

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors - October was not a month for the faint of heart. Recent research has found that the secret to social video ...

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.  And while TED does a good job of finding and showing ads that truly hit the mark, they didn't stop there.  They ...

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than ...

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...