Ad Age Articles

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Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Sigh. Another day, another huge exaggeration by the media to a small data sample. This time, it's the New York Times. And I guess they have to sell papers, so I understand a certain amount of sensationalism. But I think this goes a little far.

Video Advertising Is The Fastest Growing Ad Format Online

Video advertising is the fastest growing advertising format online, so says a new survey from BrightRoll—one of the largest online video advertising networks. The pace of growth for online video ad spending is expected to remain around 40% for 2010—the same rate of growth as ...

Viewers Are More Likely To Share Videos With Less Branding

There is a pretty good piece over at Ad Age by Josh Warner—he's the President and Founder of Feed Company, which is an online video promotions and distribution firm. He has some interesting insight into how viral videos are spread through social media, and what ...