Ad Age Articles

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2013 – The Year of the Branded Video Explosion

2013   The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

In the effort to attract more advertisers at this year’s NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise.

Digital Newfronts Brace for $1 Billion in Ad Money; It’s Not All Video, Though

Digital Newfronts Brace for $1 Billion in Ad Money; Its Not All Video, Though

The Digital Newfronts happening later this month are having some experts believing this will be a billion dollar haul. But with game company Zynga and blog network SpinMedia making presentations, many wonder if this event originally intended for video is merely for all digital content.

The Weekly Online Video News Round Up – The 128,000 Foot Edition

The Weekly Online Video News Round Up   The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% …

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't …

Engagement, Not Views, is Driving Today’s YouTube

Engagement, Not Views, is Driving Todays YouTube

We all are a bit guilty of checking out a video's view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it's still the easiest way to judge a video's success.  But …

The Most Shared Online Video Ads For February 2012

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with …

The Weekly Online Video News Round Up – Social Video Edition

The Weekly Online Video News Round Up   Social Video Edition

At ReelSEO, we love video. We love it so much we've devoted our daily lives to writing about it. But even with that kind of commitment, it's impossible for us to cover everything important in the world of online video… there's just too much news …

The Online Video Explosion In Brazil Has Advertisers Paying Attention

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's …

Top 20 Online Video Ads Of 2011 According To Shares

Top 20 Online Video Ads Of 2011 According To Shares

There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were …

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