Ad Age Articles

YouTube Is Slashing Prices to Attract Advertisers for NewFront Money

In the effort to attract more advertisers at this year's NewFronts, YouTube is learning from the mistakes it made last year and being more flexible. While YouTube thought they had all they needed with the Original Channels Initiative last year, the focus will be more on content that is doing well rather than what simply has promise.

Digital Newfronts Brace for $1 Billion in Ad Money; It's Not All Video, Though

The Digital Newfronts happening later this month are having some experts believing this will be a billion dollar haul. But with game company Zynga and blog network SpinMedia making presentations, many wonder if this event originally intended for video is merely for all digital content.

The Weekly Online Video News Round Up - The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% ...

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't ...

Engagement, Not Views, is Driving Today's YouTube

We all are a bit guilty of checking out a video's view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it's still the easiest way to judge a video's success.  But ...

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with ...

The Weekly Online Video News Round Up - Social Video Edition

At ReelSEO, we love video. We love it so much we've devoted our daily lives to writing about it. But even with that kind of commitment, it's impossible for us to cover everything important in the world of online video... there's just too much news ...

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's ...

Top 20 Online Video Ads Of 2011 According To Shares

There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were ...

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But ...

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Do you suppose we'll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?  We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in ...

A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011

Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called "Ads Worth Spreading.” Last year's winners included "The Girl Effect: The ...

Ad Age Publishes New Top 10 Viral Video Ads Of All Time

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time. The list is ordered based on total view counts, and while new branded online videos have scored ...

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run ...

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the ...