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More Details On YouTube’s Pursuit Of Celebrity Channels & Professional Content

More Details On YouTubes Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend …

The Week’s Best Viral Videos & Marketing Lessons: Near-Misses & Romance

The Weeks Best Viral Videos & Marketing Lessons: Near Misses & Romance

This week's videos are sure to please, and we have content for everyone. We've got cat videos for the animal lovers, we've got time-lapse videos for the artistic audience, and even a few clips for the romantics among you. Just sit back, relax, click the …

The Week’s Best Viral Videos & Marketing Lessons – Parodies & Heartwarmers

The Weeks Best Viral Videos & Marketing Lessons   Parodies & Heartwarmers

Another week is in the books (well, almost), so it's time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is …

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a …

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare …

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some …

Mortal Combat Viral Hit Demonstrates Bright Future for Web TV Series

Mortal Combat Viral Hit Demonstrates Bright Future for Web TV Series

Web series have been around for a while now, but for the most part, they've yet to reach the same level of esteem among audiences as their television counterparts. But as Internet-connected televisions and other devices continue to rise in popularity, the worlds of the …

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's …

Can YouTube Stardom Translate To The Real World?

Can YouTube Stardom Translate To The Real World?

A lot of YouTube stars are trying to move from online video stardom to the kind of fame and career enjoyed by typical entertainers in the world of movies, television, and music. We've got the upcoming Chronicles of Rickroll movie, starring Double Rainbow Guy and …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the …

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