actors Articles

The Week's Best Viral Videos & Marketing Lessons: Near-Misses & Romance

This week's videos are sure to please, and we have content for everyone. We've got cat videos for the animal lovers, we've got time-lapse videos for the artistic audience, and even a few clips for the romantics among you. Just sit back, relax, click the ...

The Week's Best Viral Videos & Marketing Lessons - Parodies & Heartwarmers

Another week is in the books (well, almost), so it's time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is ...

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a ...

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare ...

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some ...

Mortal Combat Viral Hit Demonstrates Bright Future for Web TV Series

Web series have been around for a while now, but for the most part, they've yet to reach the same level of esteem among audiences as their television counterparts. But as Internet-connected televisions and other devices continue to rise in popularity, the worlds of the ...

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's ...

Can YouTube Stardom Translate To The Real World?

A lot of YouTube stars are trying to move from online video stardom to the kind of fame and career enjoyed by typical entertainers in the world of movies, television, and music. We've got the upcoming Chronicles of Rickroll movie, starring Double Rainbow Guy and ...

The Week's Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the ...

Netflix Buys TV Series Rights, Jumps Into Content Creation Game

Netflix has been doing pretty well for itself. They helped put brick-and-mortar video store chains into bankruptcy, and are the leading provider of paid TV and movie rentals--digital and physical. In the last year and a half, they've reportedly lowered their own costs to stream ...

"The Chronicles of Rick Roll" To Put Viral Stars On Theater Screens, Fail

Movie trailers have always been one of the more reliable content varieties for online video. Trailers for even the most average-looking films typically score high view-counts. But the latest trailer making the viral rounds sticks out from the rest like a sore thumb, and that's ...

Oscar Fever Hits the Web with Social Media Campaign

Oscar fever is here again. Just to make sure you are included, they've created online presences this year where you can check out trailers of all the nominees and check out the celebrations backstage online in real-time as the awards are accepted. That seems like ...

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke ...

The New York Times Reminds Us of The Power of Good Acting

The silent movie is enjoying a comeback—for this week, at least.  And it's courtesy of The New York Times. In a video gallery entitled "Fourteen Actors Acting – A Video Gallery Of Classic Screen Types", the paper has teamed up with Solve Sundsbo, Owen Pallett, ...