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You Talkin' to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

You Talkin to ME? Why Some TV Personalities FAIL on YouTube [Creators Tip #51]

Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip ...

Making Your Online Video Pop - My Top Tips for Web Series

Making Your Online Video Pop   My Top Tips for Web Series

I write a lot about research and trends and some technical aspects of online video. I hardly ever, really, get to talk about the content of the video that I watch and why I watch it. So I've compiled a list of things I think ...

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production ...

The Top 20 Global Online Video Ads For November 2011

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But ...

An Interview With Jim Meskimen, YouTube Success Story & Man Of Many Voices

An Interview With Jim Meskimen, YouTube Success Story & Man Of Many Voices

Jim Meskimen is an actor who has worked steadily since Ron Howard's 1994 film The Paper.  He has a varied career, one filled with voice work for animated films and TV shows along with video games.  His IMDB page is absolutely stacked with character acting ...

Machinima's Tommy Wi-Show An Exercise In Bad For The Sake of Bad

Machinimas Tommy Wi Show An Exercise In Bad For The Sake of Bad

Last month we talked about Machinima's foray into the genre known as Tommy Wiseau, with the cleverly titled The Tommy Wi-Show.  Wiseau, the modern-day celebrity manufactured by irony, his movie The Room navigating the midnight-screening territory of The Rocky Horror Picture Show, has a perfectly-tailored ...

How To Shoot A Fight Scene & Practical Muzzle Flash Effects--Film Riot Video Production Tutorials

How To Shoot A Fight Scene & Practical Muzzle Flash Effects  Film Riot Video Production Tutorials

Fighting should be an easy thing to capture on film, right?  You just get a couple of guys fake punch each other in the face and have them react like a real punch just connected, with heads flying in the opposite direction.  Well, it shouldn't ...

9 Tips For Increasing Video Conversions

9 Tips For Increasing Video Conversions

YouTube might try to wow you with the latest statistics, by bragging that "48 hours of video are uploaded every minute!" However, as a business owner or marketer, that statistic can be discouraging. How will your videos ever stand out from the rest? Will anyone ...

The Week's Best Viral Videos & Marketing Lessons: Near-Misses & Romance

The Weeks Best Viral Videos & Marketing Lessons: Near Misses & Romance

This week's videos are sure to please, and we have content for everyone. We've got cat videos for the animal lovers, we've got time-lapse videos for the artistic audience, and even a few clips for the romantics among you. Just sit back, relax, click the ...

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Let's say you're the star and the face of one of the most universally-praised online video campaigns in all of history. And suppose that, after that kind of success, you're interested in turning your new found fame into a more sustainable acting career... maybe you ...

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