acquisition Articles

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TubeMogul InPlay – Flash Player Interaction Metrics and Analytics

Illumenix is an in-depth online video metrics and analytics service. They offer a wide range of services including syndication tracking, player tracking and Flash Video Analytics via their StreamLighter service which integrates into Flash video players. StreamLighter tracks viewing habits as well as video interactions …

Online Video Viewers Have Short Attention Spans – New Tubemogul Research

As you likely already know, Tubemogul is an excellent tool/service that we recommend at ReelSEO for online video distribution and analytics. Because they have great technology, great partners, and a ton of video producers using their system, they often release excellent research reports that detail …

Blinkx Offers To Purchase MIVA for 55 Cents Per Share

blinkx confirmed today that it had delivered a letter to the Board of Directors and CEO of MIVA, Inc. in which blinkx has revived its proposal to acquire MIVA, for a revised cash consideration of $0.55 per share. MIVA is a Nasdaq-listed digital media company. …

TubeMogul Aquires Illumenix for More In-depth Online Video Analytics

TubeMogul, the Web's most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today. TubeMogul is a service that provides online video producers a way to automatically syndicate their videos to over 20 video sharing sites (e.g. YouTube). …

Spot Runner Overview – Cross-Media Video Marketing

Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes …

Google Acquires Video Mashup Experts – Omnisio

Google has acquired California based video mashup/presentation company Omnisio in order to provide enhanced video editing options and video collaboration tools and features to Youtube users. Omnisio founders Ryan Junee, Julian Frumar and Simon Ratner expressed hope that the deal would help to make YouTube …

Adtech Chicago Preview – Video Sessions

The adtech Chicago conference for August 5-6th at Navy Pier is scheduled to feature 7 sessions which are either video-specific or make mention online video in their session description. Read article… The video related sessions for ad:tech Chicago are: The State of Online Video: Going Beyond the Pre-Roll …

Online Video Gets $8 Billion From Investors So Far

Michael Learmonth posted an article last week that outlines the amount of money that has been poured into online video companies and platforms for the last several years: 2005: $1.764 billion 2006: $2.117 billion 2007: $2.009 billion 2008: $453 million – data from DowJones VentureSource …

Combining Local Search With Video Advertising

Ritesh Gupta from EyeforTravel was kind enough to allow us to repost some excerpts from an interview that they did recently with Walid Al Saqquaf, Co-Founder & COO, Trusted Places, a localized online video events and "things to do" directory and guide. In the interview, …

Review of Revenue Sharing Video Sharing Sites

This is a direct excerpt from a great article titled, "Rise of an Internet Star – Parlaying YouTube Fame Into Big Business" on ReadWriteWeb. You might not have the time to create a regular series of videos, but if you can find the time to …

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