acquisition Articles

...

Adobe Sees Big Money In Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition …

Adobe’s Omniture Acquisition – Smart Buy or Foolish Move?

The tech world is abuzz with the news of Adobe's purchase of Omniture, the Utah-based software company.  While Omniture's core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered …

Defining ROI for Online Video: A Fluid and Frank Discussion

Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we've seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for …

Google Gets ON2 Video Compression

Google is in the buying mood again it seems as they recently gobbled up ON2 Technologies who create high-quality video compression technology. What's that mean for the video web? One can never be certain, can one? But we'll tell you what WE think.

Microsoft, Yahoo Search and You – The Reel Deel

Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed …

Web Video and Project Management Tools – Which Ones To Use

I review some of the most popular (and upcoming) Web-based Project management and collaboration services are providing for video content – and which features are best suited for business projects where online video is crucial to a campaign's success. Listen to our podcast episode by …

LiveClicker Video Commerce Summit June 1-2

The 2009 LiveClicker Video Commerce Summit is set for June 1st and 2nd. The topic of the conference is obviously video commerce and will bring together industry leaders, innovators, online retailers and everyone that is interested in pushing the boundaries of using video for commerce …

Ecommerce Video Will Take Off In 2009 – Report Shows That Product Videos Work!

We know how effective online video marketing and video advertising can be for various industries and sectors across the board.  One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannot. …

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected …

PixelFish Picks Up EyeSpot To Develop Platform for Video Advertising

PixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with …

↑ Top
Hello. Add your message here.