acquisition Articles

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10 Things To Test When Optimizing Video for Conversions

Let's make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I'll make it simple. Your site has one main function – to make you money. The ...

AOL Snatches Up Online Video Provider StudioNow for $36.5M

AOL has purchased video production company StudioNow Inc for $36.5 million. We wrote about StudioNow back in the Fall of 2008, when they had just signed a deal to develop videos for CitySearch.  This merger/purchase is newsworthy because of the technology that StudioNow had created--as ...

11 Predictions for The Online Video Industry In 2010

Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I'd better jump on the bandwagon with my 2 cents...  Granted, I certainly have some more insightful predictions that I could provide but I figured it's New ...

The Three Types of Online Video for Business

The Three Types of Online Video for Business

So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association's (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

On The Importance of AB Testing To Measure Landing Page Video ROI

You're already spending part of your budget on Search Engine Marketing. You've done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important ...

One Biiiiiiiiillion Tube Views A Day - Holy Crap

YouTube is celebrating with a special celebratory logo stating they've attained one billion videos a day. That's a whole lot of ones and zeros if you think about it.

Media Myth Busters: Urban Legends of User Experience

Prabakar Sundarrajan, CTO and co-founder of Ankeena Networks talks about the online video delivery experience, myths, and expectations. The new media user experience, specifically video, leaves a lot to be desired.  With the huge growth of online media, end-users are able to view their media ...

Adobe Sees Big Money In Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition ...

Adobe's Omniture Acquisition - Smart Buy or Foolish Move?

The tech world is abuzz with the news of Adobe's purchase of Omniture, the Utah-based software company.  While Omniture's core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered ...

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