The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community.
According to a breaking story at Variety, the world’s biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it’s on.
Following Disney’s $500m bid to acquire Maker Studios, Relativity Media has thrown its hat into the ring with a deal worth twice the amount. But if there is any bubble about to burst related to YouTube, surely it’s the network/MCN bubble so why all the interest?
In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.
Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!
Vimeo is moving into the mobile video app market space with its acquisition of Cameo, a ‘shoot and edit’ app for the iPhone. But even with its attractive themes and cloud-powered features, Cameo’s success ultimately depends on users wanting to both make, and edit, movies on a regular basis.
Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.
Maker Studios has bought video platform Blip, which gives them a place outside of YouTube to generate ad revenue. It will be interesting to see if they can attract viewers off of YouTube and onto Blip, or at least make the kind of revenue they need to make off of YouTube to be viable.
33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I …