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Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there’s a cost if you outsource the process, but the answer is a definite yes!

How Closed Captions Increase Video Views, Rankings and ROI [Study]

How Closed Captions Increase Video Views, Rankings and ROI [Study]

Recent studies conducted by Discovery Digital Networks, SafeNet, and the radio show This American Life have proven that adding captions and transcripts to videos increases search traffic, views, search rank, and engagement. We examine how these studies to understand the impact of captions and transcripts on SEO, as well as how to use them to do an ROI analysis.

Google Adds Sign Language Interpreter App to Hangouts

Google Adds Sign Language Interpreter App to Hangouts

Google has added a Sign Language Interpreter to Hangouts, so even more people can enjoy Hangouts now. The ability for everyone to be able to communicate with each other makes for a better Hang, and no one has to be left out because of technological limitations. The app allows the hearing impaired to invite interpreters to the Hangout.

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

LongTail Video just released the update to their longstanding State of HTML5 Video which gives everyone a clear cut, easy to read guide to what parts of the HTML5 <video> tag are supported, by what browser and to what extent. At present, 79% of the …

Caption This! Bits On The Run Now Features Built-in Video Captioning

Caption This! Bits On The Run Now Features Built in Video Captioning

All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them. Bits on the Run …

MPEG DASH Gains Industry Support As “Streaming Media Standard”

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, …

YouTube Looking To Jump From 200,000 To 7 Million YouTube Advertisers

YouTube Looking To Jump From 200,000 To 7 Million YouTube Advertisers

YouTube has 200,000 advertisers per quarter, but with the new original channels beginning in January of next year, they're looking to attract 6 or 7 million YouTube advertisers as they launch around 100 total in 2012.  According to this Beet.TV interview with Lucas Watson, YouTube's …

Adobe Edge: Animated Web Content With HTML5, CSS3 & JavaScript

Adobe Edge: Animated Web Content With HTML5, CSS3 & JavaScript

Adobe is all about Flash, or are they? While supporting their existing products, they are also taking on an approach to allow it [Flash] to co-exist with HTML5. Gaming, media and data-driven applications are all done in Flash already, so in HTML5 they want to …

Tosh.0 Proves The Power Of Viral Videos & The Need For Video Curation

Tosh.0 Proves The Power Of Viral Videos & The Need For Video Curation

YouTube officially became the America's Funniest Home Videos of the web when it launched in 2005. With reality shows and programs-making-fun-of-reality-shows being big business, it was only a matter of time before television began to aggregate the best the web had to offer into its …

PBS Picks RAMP for Expanded Video and Content Navigation

PBS Picks RAMP for Expanded Video and Content Navigation

PBS, the Public Broadcasting Service, just chose RAMP as its service of choice for video navigation and search. I hope RAMP gave them a good deal since public broadcasting is likely to lose much of its Federal Funding if certain members of the US Government …

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