ABC Articles

ABC Makes Live TV Possible on Any iOS Device

ABC is making their live broadcasts available through their "Watch ABC" app, which is being regarded as a move to combat embattled live-streaming service Aereo. ABC becomes the first major network to make an app available to broadcast all their shows live.

Web Series Round Up - New Shows to Advertise Against or Sponsor as a Brand

So another month is upon us and that means more cool new content for you to check out and maybe advertise against or, in some cases, perhaps even sponsor as a brand. With it being December I imagine that production is probably wrapping up on ...

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

Weekly Online Video News Round Up - Punk Rock Edition

So Sunday I saw The Vibrators, some seriously old school punk rock. They're touring the US and have been around for 36 years. Go see them if you dig punk. If not, read this weekly news round up on the world of online video. See ...

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...

Weekly Online Video News Roundup - Post Birthday Blues Edition

We weep for the numbers tacked onto our ages this past week. Well, I don't actually. But I know many do. At least it's National left-handed day this week so we can stick it to the righties! On the online video front, the week started ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

Voting On And Ogling Miss America Pageant Starts On YouTube

Miss America is doing something a little different this year, and it involves online video.  This time, all 53 Miss America contestants have a YouTube video showing off their skills, knowledge, and beauty, and they invite people to vote at the end of them.  Voting ...

No Web Series For ABC Soaps One Life to Live and All My Children

Over Thanksgiving it was announced that long-running ABC soaps One Life to Live and All My Children would not, in fact, be reincarnated as web series as was planned.  One Life to Live will end in January while All My Children ended, what turns out ...

Sony Cutting The Cable For You? Aiming For A Sony Online TV Service?

Remember when I was writing about Sony the other day, well really it was about Google TV and stuff, but I mentioned that Howard Stringer, the Sony CEO, was talking about big R&D in a new TV. Well, some speculation has launched into what that ...

New Deals Bring ABC Streaming Content To Amazon Prime & Netflix

Happy Halloween! This is one of my favorite times of the year. It's one of the reasons that I like living in an area of the world that has four distinct seasons, even if three of them are far too short. None of that has ...

Tragedy Goes Viral - IndyCar Series Deadly Crash On YouTube

Sometimes human beings are strange. Like when tragedy hits, such as 9/11, and despite the sadness and shock and grief... they can't help but seek out video of the event. That happened yesterday, when the Indy Racing League saw a spectacular crash claim the life ...

Yahoo Screen Relaunches In Attempt To Become Major Online Video Destination

Yahoo, who changes their mind far more than, well... wants in on the online video deal, again. It almost seems like they got wind of what AOL was planning and said "Ooh! ooh! Us too!" Their on again, off again love affair with online video ...